Send us Fan Mail John Baker, Jim Malone, and I trace what real buy-in looks like, from a high school football brotherhood to MLB clubhouses and front offices where leaders model the standard and relationships drive performance. We also unpack identity, attention, and values-based coaching so athletes and high performers can thrive without getting trapped by outcomes, comparison, or over-optimization. •De La Salle football culture and why “brotherhood” creates effort without forcing it&...