The Playbook with Colin Jonov
The Playbook with Colin Jonov
Colin Jonov
Best of The Playbook: "Unsustainable" Only Gets Used When Athletes Start Getting Paid - Jay Bilas
45 minutes Posted Aug 20, 2026 at 3:00 am.
Is College Sports Sustainable?
Facilities Arms Race Versus Pay
Bloated Staffs And Hidden Costs
Why “Unsustainable” Targets Athletes
Guardrails Or Just Restrictions?
Contracts, Portal, And Coach Hypocrisy
Collective Bargaining And Real Limits
Congress, Antitrust, And Eligibility Rules
Development, Identity, And Better Advice
Final Takeaways And Where To Listen
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Send us Fan Mail In this episode re-release with Jay Bilas, we challenge the idea that NIL and the transfer portal are “unsustainable” by following where college sports money actually goes and who benefits when budgets keep expanding. We argue that athletes are the revenue drivers, and any real fix should look like contracts, representation, and smarter spending rather than one-sided restrictions. • why “unsustainable” gets used selectively when athlete pay rises • facilities and staff...