Building Consumer Brands Today: Brand Moats, Attention Economics, and GTM Evolution from ASYMMETRIC

ASYMMETRIC

Shantanu, Chirag and Revant

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Building Consumer Brands Today: Brand Moats, Attention Economics, and GTM Evolution

1 hour 23 minutes Posted Jul 25, 2025 at 1:54 pm.

Coming Up00:58 Intro and Welcome, Arjun :)01:58 Consumer Attention and Brand Building07:46 Moats Must Evolve10:51 From Art to Algorithm: Brand Survival15:21 Where Is the Consumer Headed?19:56 Live Commerce and China’s Influence28:03 Lessons for Indian Brands from China35:00 Quick Commerce Is India’s Live Commerce47:49 Does the Rule of 40 Apply to Consumer Brands?56:37 Founder-Led vs. CEO-Led Businesses1:02:36 The IPO–CEO Conundrum1:13:34 Concluding ThoughtsFollow us on:Instagram: https://www.instagram.com/theasymmetriccrew/X: https://x.com/ASYMMETRICCREWLinkedIn: https://www.linkedin.com/company/theasymmetriccrewClips channel: https://www.youtube.com/@ASYMMETRICPodcastClips⁩

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The ASYMMETRIC Crew today:Revant: CEO, Mosaic WellnessShantanu: Founder & CEO, Bombay Shaving Company Arjun Purkayastha: SVP & Managing Director - Greater China & North Asia at Reckitt00:00 Coming Up00:58 Intro and Welcome, Arjun :)01:58 Consumer Attention and Brand Building07:46 Moats Must Evolve10:51 From Art to Algorithm: Brand Survival15:21 Where Is the Consumer Headed?19:56 Live Commerce and China’s Influence28:03 Lessons for Indian Brands from China35:00 Quick Commerce Is India’s Live Commerce47:49 Does the Rule of 40 Apply to Consumer Brands?56:37 Founder-Led vs. CEO-Led Businesses1:02:36 The IPO–CEO Conundrum1:13:34 Concluding ThoughtsFollow us on:Instagram: https://www.instagram.com/theasymmetriccrew/X: https://x.com/ASYMMETRICCREWLinkedIn: https://www.linkedin.com/company/theasymmetriccrewClips channel: https://www.youtube.com/@ASYMMETRICPodcastClips⁩

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