Coming up01:09 Intro and Welcome to Sameer Maheshwari!02:03 Health & Wellness in India Over the Years6:09 HealthKart’s Evolution Since 200913:27 Health & Wellness TAM14:24 The Arc Product-Market Fit Framework22:23 Health & Wellness: Hard Fact or Hair on Fire?29:40 What is a Brand, Really?36:08 Product & Marketing for Health & Wellness38:37 Consumer Trends in Protein Consumption42:05 Social Media The Gamechanger?45:48 How Much Protein Do We Actually Need?50:13 Making Protein for the Indian Masses57:55 Making Protein Mainstream01:09:01 Market Dynamics in Sports Nutrition01:11:36 Challenges of Subscription Models01:16:00 Direct-to-Consumer Strategies01:25:27 Going Public: Timing and StrategyCharts referred to in the episode:https://drive.google.com/file/d/1Wu6bJzd1lVjOFQztALYV5R6YjGx4XN2H/view?usp=drive_linkMuscleBlaze ad referenced in the video:https://www.youtube.com/watch?v=JG9Ii3MyOzw