Ever wondered what military strategies can teach us about thriving in the cutthroat world of business? My co-host, Dallin, and I draw from my Marine Corps School of Infantry experience to share the audacious tactic of 'fighting fire with superior fire' and its surprising relevance to facing challenges in entrepreneurship. We dissect the aggressive stance Utah's Crumble Cookies took in their legal battles and discuss when it might be time for businesses to charge forward into the fray, rather ...

Ever found yourself sidestepping a tough conversation, only to have it loom larger in your mind? You're not alone. Dallin and I take an unflinching look at the role conflict plays in our personal and professional lives, and why embracing it could be the key to unlocking growth. We swap stories and strategies, pulling from the sage advice of therapists and life coaches, to walk you through the transformative idea of "Collision for Expansion." It's a candid exploration of how direct confrontati...

Ever wondered what it takes to transform a tense negotiation into a triumphant agreement? Our latest episode features Chris Voss, former FBI negotiator and acclaimed author of "Never Split the Difference," who joins Wayne and me in an eye-opening discussion on mastering this essential skill. We delve into the real-world applications of negotiation, from sealing the deal in high-stakes real estate to ensuring harmony in our personal lives, all while maintaining integrity and steering clear of ...

Discover the unyielding power of integrity and how it's the bedrock of extreme ownership in our latest episode, drawing from the wisdom of Jocko Willink and Leif Babin's transformative principles. We lay it all on the line, discussing the highs and lows of standing by your commitments, adjusting on the fly when life throws a curveball, and the vital importance of transparent communication. Trust is a fragile treasure, and we're here to show you how to guard it with your life. Our candid conve...

Strap in as Wayne Aston and Dallin Aston unravel the mysteries of leveraging debt to your advantage! We'll share war stories, including my own brush with a mountain of debt, and show you how to turn what many see as a financial foe into an ally. Whether you're a newbie or a financial veteran, this episode promises to shift your perspective on the power of smart borrowing.We dedicate a good chunk of our conversation to the art of structuring debt for real estate ventures, breaking down the com...

Have you ever considered that the roadblock in your path may just be the stepping stone you need? Join Wayne and me as we tap into the wisdom of Ryan Holiday's "The Obstacle is the Way" and the time-tested Stoic principles of Marcus Aurelius to unearth how our perceptions not only shape our responses to life's hurdles but can transform them into opportunities for unrivaled growth. Our discussion traverses my journey as a resilient real estate developer who, faced with innumerable challenges, ...

Could the secret to unparalleled team performance lie in the heart, not just the mind? Join us as we, Wayne and Dalin Aston, tackle a leadership approach that’s as unconventional as it is powerful - leading with love. Our journey through the worlds of military precision, athletic triumph, and entrepreneurial spirit reveals how a pinch of compassion can yield a heap of loyalty. We aren't shy about sharing stories from my time as a Marine Corps machine gunner, state championship football player...

Ever wondered why some businesses flourish while others flounder? The secret is simple yet profound: dollars follow value. In our latest Universal Principles series, we unravel this truth and how a value-centric approach can spell success for entrepreneurs. I'll take you through a transformative moment from my past that turned my focus from chasing money to creating value, and discuss Russell Brunson's ingenious value bundle strategy, which has revolutionized product marketing by amplifying a...

Ever wondered how much of a bite Online Travel Agencies (OTAs) like Airbnb and Booking.com take from your nightly rental earnings? Wayne and Dallin Aston are here to unravel the hefty fees charged by these platforms and explore the tantalizing possibility of boosting your profits through direct bookings. We're peeling back the curtain to give you an insider's look at the behind-the-scenes of channel management strategies and the vast landscape of over 300 OTAs that could be at your fingertips...

Unlock the secrets to elevating your business with a masterclass in distinguishing branding from marketing and advertising, as Dalin and I, Wayne Aston, dissect these vital concepts. With Dalin’s marketing prowess, we bring you a riveting discussion that will reshape your understanding and equip you with the tools for creating a robust market identity. Our conversation dives into the game-changing rebrand of Maverick's convenience stores, a testament to the orchestrated power of these three p...