In this episode of the ASOM Pod hosts John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), Bryan McDonald (Director of eCommerce at Oma's Pride), and Jimmy Kim (CEO of eCom Email Marketer & Founder of Sendlane) tackle the complex and often misunderstood world of agencies. From full-service powerhouses to boutique specialists and freelancers, they explore the challenges brands face when selecting, managing, and evolving their agency relationships.The team dives into the importance of setting clear KPIs, fostering strong communication, and aligning on mutual roles for a successful partnership. They also debate the impact of AI on the future of agencies, predicting cost reductions, increased efficiency, and even a shake-up in traditional agency modelsWhat You’ll Learn: - The pros and cons of full-service, specialized, boutique agencies, and freelancers- Why clear KPIs and communication are crucial for agency success - How AI is transforming the agency landscape and reshaping business models- The debate on performance-based pricing and agency loyalty - Practical strategies for navigating the agency selection processThis episode is a must-listen for marketers and brand leaders looking to make informed decisions about their agency partnerships. Tune in for actionable insights, future-focused predictions, and a few spicy takes along the way!_______Big thanks to Omnisend for sponsoring the pod! With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences with ease. Learn more at https://www.omnisend.com/Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at ⁠https://asompod.com____________Follow Jimmy Kim at: X:  https://www.twitter.com/yojimmykim Linkedin:  https://www.linkedin.com/in/yojimmykimIG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykimFollow Bryan MacDonald at:X: https://www.twitter.com/bryanomasprideLinkedIn: https://www.linkedin.com/in/bryan-macdonald-ctIG: https://www.instagram.com/@anythingbutasaladTik Tok: https://www.tiktok.com/@anythingbutasaladFollow John Roman at: X: https://www.twitter.com/@JohnMRomanLinkedin: https://www.linkedin.com/in/john-roman/IG: https://www.instagram.com/@johnnyromesTik Tok: https://www.tiktok.com/@johnmromanFollow Amer Grozdanic at: X: https://www.twitter.com/@AmerGrozdanicLinkedin: https://www.linkedin.com/in/amer-grozdanicIG: https://www.instagram.com/@amergrozdanicTik Tok: https://www.tiktok.com/@amergrozdanicContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at ⁠⁠https://asompod.com⁠