EP19: The Surprising Truth About Influencer Marketing & Going Viral Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://asompod.com⁠⁠⁠⁠⁠⁠Thank you to Recharge for sponsoring the pod. Trusted by over 20,000 brands, Recharge is the #1 platform for your eCommerce subscription needs. Learn more at http://recharge.asompod.com/Thank you to Salvit Advisors for sponsoring the pod. Salvia Advisors help eCommerce brands make profitable decisions by tailoring data-driven sights that are unique to your business. Learn more at https://www.salvit.com/_______This week’s episode of the ASOM pod delivers a deep dive into the fascinating world of social media and influencer marketing. Hosts Jimmy Kim (CIO and Founder of Sendlane), John Roman (CEO & Co-Founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella), and Bryan MacDonald (Director of eCommerce at Oma's Pride) unpack the emotional nuances of viral marketing, discuss strategic timing for content success, and explore how different platforms (hello, TikTok) play distinct roles in the social game. Listen in as the team discusses: How to create viral content by focusing on emotional connections and timing. Why platform selection matters and how different platforms drive distinct results. The differences between micro and macro influencers and how to leverage each. Why founders should build personal brands to stand out as thought leaders in B2B. How influencers can drive both retail foot traffic and online engagement. The importance of authenticity in building lasting connections with your audience. Why creators and influencers are different, and how that distinction matters. Predictions on future social media trends and the impact of upcoming tech mergers.Catch the episode and prepare to level up your influencer and social media strategy!____________Follow Jimmy Kim at: X:  https://www.twitter.com/yojimmykim Linkedin:  https://www.linkedin.com/in/yojimmykimIG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykimFollow Bryan MacDonald at:X: https://www.twitter.com/bryanomasprideLinkedIn: https://www.linkedin.com/in/bryan-macdonald-ctIG: https://www.instagram.com/@anythingbutasaladTik Tok: https://www.tiktok.com/@anythingbutasaladFollow John Roman at: X: https://www.twitter.com/@JohnMRomanLinkedin: https://www.linkedin.com/in/john-roman/IG: https://www.instagram.com/@johnnyromesTik Tok: https://www.tiktok.com/@johnmromanFollow Amer Grozdanic at: X: https://www.twitter.com/@AmerGrozdanicLinkedin: https://www.linkedin.com/in/amer-grozdanicIG: https://www.instagram.com/@amergrozdanicTik Tok: https://www.tiktok.com/@amergrozdanicContact us at [email protected] for sponsorships, appearance requests, interviews, or general informationSubscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://asompod.com⁠⁠⁠⁠⁠⁠⁠!