ASOM Pod
ASOM Pod
ASOM Pod
EP14: Politics & Commerce - How Politics is Changing Online Shopping
49 minutes Posted Sep 5, 2024 at 3:04 pm.
Teaser
Meet The Hosts
Shoutouts and Sponsor Acknowledgements
The Intersection of Politics and Business
Consumer Behavior and Political Alignment
Case Studies: Brands and Political Stances
Sticker Mule's Risky Political Move
The Evolution of Donations
Ford's Bold Stand in Europe
The Controversial Bud Light Campaign
Navigating Brand Identity and Politics
Conclusion and Future Episodes
0:00
49:52
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Show notes
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Thank you to Recharge for sponsoring the pod. Trusted by over 20,000 brands, Recharge is the #1 platform for your ecommerce subscription needs.Learn more at http://recharge.asompod.com/
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Buckle up, because we’re diving headfirst into politics and commerce! Yep we’re going THERE.
In this no-holds-barred episode of The ASOM Pod, Jimmy Kim (CIO and founder of Sendlane) and John Roman (CEO and co-founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella) and Bryan MacDonald (Director of Ecommerce at Oma's Pride) cut through the noise and get straight to the juicy stuff: what happens when brands decide to play in the political arena? They’re breaking down the wildest case studies and spoiler: it’s not always pretty.
Join the ASOM Pod squad as they:
- Expose the real risks of turning your brand into a political statement
- Dish on the balancing act of winning loyalty without losing half your customers
- Debate if brands should stick to selling products or dive into politics (hint: know your audience)
- Serve up unfiltered advice on keeping your brand’s identity intact in the face of controversy
- Highlight the unexpected consequences of political branding on sales and reputation
- Discuss how social media amplifies every misstep and how to handle the backlash like a pro
If you’re ready for some spicy takes, hard truths, and a deep dive into what it really means to mix politics with business, this episode is your front-row seat.
_______
Buckle up, because we’re diving headfirst into politics and commerce! Yep we’re going THERE.
In this no-holds-barred episode of The ASOM Pod, Jimmy Kim (CIO and founder of Sendlane) and John Roman (CEO and co-founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella) and Bryan MacDonald (Director of Ecommerce at Oma's Pride) cut through the noise and get straight to the juicy stuff: what happens when brands decide to play in the political arena?
Join the ASOM Pod squad as they:
- Expose the real risks of turning your brand into a political statement
- Dish on the balancing act of winning loyalty without losing half your customers
- Debate if brands should stick to selling products or dive into politics (hint: know your audience)
- Serve up unfiltered advice on keeping your brand’s identity intact in the face of controversy
If you’re ready for some spicy takes, hard truths, and a deep dive into what it really means to mix politics with business, this episode is your front-row seat.
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Follow Jimmy Kim at:
X: https://www.twitter.com/yojimmykim
Linkedin: https://www.linkedin.com/in/yojimmykim
IG: https://www.instagram.com/@yojimmykim
Tik Tok: https://www.tiktok.com/@yojimmykim
Follow Bryan MacDonald at:
X: https://www.twitter.com/bryanomaspride
LinkedIn: https://www.linkedin.com/in/bryan-macdonald-ct
IG: https://www.instagram.com/@anythingbutasalad
Tik Tok: https://www.tiktok.com/@anythingbutasalad
Follow John Roman at:
X: https://www.twitter.com/@JohnMRoman
Linkedin: https://www.linkedin.com/in/john-roman/
IG: https://www.instagram.com/@johnnyromes
Tik Tok: https://www.tiktok.com/@johnmroman
Follow Amer Grozdanic at:
X: https://www.twitter.com/@AmerGrozdanic
Linkedin: https://www.linkedin.com/in/amer-grozdanic
IG: https://www.instagram.com/@amergrozdanic
Tik Tok: https://www.tiktok.com/@amergrozdanic
Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!