Show notes
Mastering Black Friday and Cyber Monday 2024: Strategies, Tips, and Tactical Insights - EP13Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at https://asompod.comThank you to Gorgias for sponsoring the pod. The #1 eCommerce Customer Experience platform designed to give brands the tools to create amazing customer experiences to grow your online store. Learn more at https://www.gorgias.com. Thank you to Recharge for sponsoring the pod. Trusted by over 20,000 brands, Recharge is the #1 platform for your ecommerce subscription needs.Learn more at https://getrecharge.com_______Get ready to crush Black Friday and Cyber Monday like a pro! This episode is packed with expert tips and a sprinkle of fun (including a rap battle interlude!) to help you optimize your eCommerce game. Whether you're a seasoned brand or just starting out, we've got you covered with everything you need to know.In this episode of The ASOM Pod, Jimmy Kim (CIO and founder of Sendlane) and John Roman (CEO and co-founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella) and Bryan MacDonald (Director of Ecommerce at Oma's Pride) delve into strategies and best practices for optimizing your eCommerce site ahead of Black Friday and Cyber Monday. We cover practical advice on:- Enhancing user experience: Simplification, faster load times, messaging- Customer support: Boosting efficiency and setting expectations- Marketing strategies: Email segmentation, social media, SEO and more- Promotions: Testing, gamification, and competitor monitoring- Technical readiness: SSLs, site backups, and analytics- Affiliate marketing and budget allocation- Post-sale engagement and loyalty programs- External factors: Navigating politics and economic conditionsIf you enjoyed the episode, please subscribe, share and comment to let us know you loved it! We release episodes every Thursday!______________Follow Jimmy Kim at: X: https://www.twitter.com/yojimmykim Linkedin: https://www.linkedin.com/in/yojimmykimIG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykimFollow Bryan MacDonald at:X: https://www.twitter.com/bryanomasprideLinkedIn: https://www.linkedin.com/in/bryan-macdonald-ctIG: https://www.instagram.com/@anythingbutasaladTik Tok: https://www.tiktok.com/@anythingbutasaladFollow John Roman at: X: https://www.twitter.com/@JohnMRomanLinkedin: https://www.linkedin.com/in/john-roman/IG: https://www.instagram.com/@johnnyromesTik Tok: https://www.tiktok.com/@johnmromanFollow Amer Grozdanic at: X: https://www.twitter.com/@AmerGrozdanicLinkedin: https://www.linkedin.com/in/amer-grozdanicIG: https://www.instagram.com/@amergrozdanicTik Tok: https://www.tiktok.com/@amergrozdanic#asompod #businesspodcast #businessinsider #entrepreneurship #entrepreneur #productlaunch #ecommercepodcast #ecommerce #ecommercebusiness #ecom #dtc #dtcpodcast #ecommercetips #ecommercewebsite #blackfriday #cybermonday #dtcpodcast #dtc Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!