ASOM Pod
ASOM Pod
ASOM Pod
EP08: Building Brand vs Company - The Epic Debates on Building Shareholder Value
1 hour 1 minutes Posted Jul 25, 2024 at 4:18 pm.
Introduction and Live Show Recap
Meet the Hosts
Brand vs. Company Debate
Marketing Strategies and ROI
Branding in Different Industries
Internal Branding and Company Culture
Scaling and Positioning
Building Personal Brands
The Bathroom Guys Sponsorship
Shareholder Value vs. Brand Value
Raising Capital Challenges
The BattleBox Story
The Importance of Founders in Brand
Brand Resilience and Recovery
Luxury Brands and Market Control
The Power of Brand in Pet Care
Advice for Building a Brand
Episode Wrap-Up and Next Steps
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1:01:24
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Show notes
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In this exciting episode of the ASOM Pod, the team dives into the heated discussion of ‘Brand vs Company.’ Join Jimmy Kim (CIO and founder of Sendlane) and John Roman (CEO and co-founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella) and Bryan MacDonald (Director of Ecommerce at Oma’s Pride), as they explore the differences, challenges, and strategies in balancing brand-building with operating a successful company.
They touch upon the importance of personal brand, the significance of brand recognition, and the challenges of balancing financial metrics with long-term brand value.
Real-world examples like Nike, Tesla, and Louis Vuitton illustrate the power of brand equity. The episode provides actionable insights on how businesses can enhance their customer experience and leverage brand strategy for sustainable growth.
Don’t miss out on why brand-building can be crucial and how it can sustain long-term success.
Follow Jimmy Kim at:
X: https://www.twitter.com/yojimmykim
Linkedin: https://www.linkedin.com/in/yojimmykim
IG: https://www.instagram.com/@yojimmykim
Tik Tok: https://www.tiktok.com/@yojimmykim
Follow Bryan MacDonald at:
X: https://www.twitter.com/bryanomaspride
LinkedIn: https://www.linkedin.com/in/bryan-macdonald-ct
IG: https://www.instagram.com/@anythingbutasalad
Tik Tok: https://www.tiktok.com/@anythingbutasalad
Follow John Roman at:
X: https://www.twitter.com/@JohnMRoman
Linkedin: https://www.linkedin.com/in/john-roman/
IG: https://www.instagram.com/@johnnyromes
Tik Tok: https://www.tiktok.com/@johnmroman
Follow Amer Grozdanic at:
X: https://www.twitter.com/@AmerGrozdanic
Linkedin: https://www.linkedin.com/in/amer-grozdanic
IG: https://www.instagram.com/@amergrozdanic
Tik Tok: https://www.tiktok.com/@amergrozdanic
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