OMG! When is Black Friday, Cyber Monday? | Episode 7 | ASOM PodSubscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://asompod.com⁠⁠⁠⁠⁠⁠⁠⁠Big thanks to https://insense.pro for sponsoring the pod. Tap into over 20,000 micro influencers to create UGC content for your advertising and social media today!In this live episode of the ASOM Pod, the hosts Jimmy Kim (CIO and founder of Sendlane) and John Roman (CEO and co-founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella) and Bryan MacDonald (Director of Ecommerce at Oma’s Pride), the team dives deep into the intricacies of planning for Black Friday and Cyber Monday in a year where you have 1 whole week LESS to sell. They share personal experiences, mistakes, and strategies involving inventory management, email segmentation, and leveraging user-generated content (UGC). Hear perspectives from John, Amir, Jimmy, and Bryan as they discuss the impact of consumer behavior, holiday sales trends, and effective marketing tactics. This episode aims to prepare brands for the challenges of a compressed holiday sales period. Tune in for insightful discussions and valuable takeaways to help you master Black Friday and Cyber Monday!If you enjoyed the episode, please subscribe, share and comment to let us know you loved it! Follow Jimmy Kim at: X: https://www.twitter.com/yojimmykim Linkedin: https://www.linkedin.com/in/yojimmykim IG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykimFollow Bryan MacDonald at:X: https://www.twitter.com/bryanomasprideLinkedIn: https://www.linkedin.com/in/bryan-macdonald-ctIG: https://www.instagram.com/@anythingbutasaladTik Tok: https://www.tiktok.com/@anythingbutasaladFollow John Roman at: X: https://www.twitter.com/@JohnMRomanLinkedin: https://www.linkedin.com/in/john-roman/IG: https://www.instagram.com/@johnnyromesTik Tok: https://www.tiktok.com/@johnmromanFollow Amer Grozdanic at: X: https://www.twitter.com/@AmerGrozdanicLinkedin: https://www.linkedin.com/in/amer-grozdanicIG: https://www.instagram.com/@amergrozdanicTik Tok: https://www.tiktok.com/@amergrozdanic#asompod #ecommercepodcast #blackfriday2024 #cybermonday2024#eventmarketing #holidaymarketing #dtc #ecommerce #ecommercetips #ecommercebusiness #ecommercesales #ecompodcast #businesspodcast