Ask a Lawyer‘s value for attorneys is the authority signals it sends to Google and it’s good PR. Many attorneys have embedded the episode in their bio, which carries more authority with potential clients and search engines. Google also likes seeing your name on the multiple podcast platforms we’re on. Sharing it on Facebook and your Google Business Profile garners engagement and listens, which are great Google signals. Some attorneys sent out press releases about their guest appearance on a national podcast, which creates more online authority and quality backlinks.