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Summary My wife and I have been eating at the same three or four Chicago restaurants for 25 years. The interiors have not changed. The menu has not changed. Our server knows what she drinks, and it is on the table before she walks in. None of that costs the restaurant a dime, and it is the reason we keep going back. A restaurant that has to find new customers every night does not last. Neither does a real estate business. That is the whole episode, and I call it the lowest common denominato...


