I am sure by now you have realized the value of content marketing. You have developed and written a strategy. You have created your website and blog, and optimized it, populating it with long form linkable content, shorter news type items, and well designed conversion pages. You’re even accepting guest posts from industry influences and  … Read more The post The Subjects of Your Content Kingdom appeared first on Fridge Magazine.

I was talking to a friend the other day and we were reminiscing about a business we worked at that went through a rough period. Market demand had dropped, orders were down, margins were being squeezed, and we had a new business system that limited our view of the situation. He mentioned something that really  … Read more The post 5 Reasons to Celebrate the Tough Times appeared first on Fridge Magazine.

Going into the holiday season, a busy time of the year where we tend to forget about taking care of ourselves. It can be hard to stay in good health as an entrepreneur. So this maybe a good time to do a quick self-assessment before going into 2016. It’s important to take care of yourself,  … Read more The post 5 Ways To Stay In Good Health As An Entrepreneur appeared first on Fridge Magazine.

Nine out of ten startup companies fail, due to ineffective strategic management, poor financial control and a bad business model. Founder and Managing Director of Sydney-based public relations company, WordStorm PR, Monica Rosenfeld defies the odds as she celebrates 15 years of WordStorm PR this year. Monica attributes her success to her commitment to honesty  … Read more The post 10 Important Leadership Qualities Needed To Build & Grow A PR Agency appeared first on Fridge Magazine.

Donald Trump is a media genius. It’s been said that he is the greatest promoter since PT Barnum—the person who put the American circus on the map by signing high-profile acts that got everyone talking. But if one is not in show business, what can the Donald Trump brand teach us? Here are Ten Particulars  … Read more The post 10 Unusual & Shrewd ‘Donald Trump Brand’ Strategies, For Magic Growth appeared first on Fridge Magazine.

I have always gone through life with the notion that budgets are for people who can’t manage their money. The purpose of budgets eluded me. I was not an impulse buyer, I had a sound saving account and didn’t feel like I was missing out on anything. Wikipedia defines a budget as: A budget is  … Read more The post Budgeting 101: How To Plan A Budget To Make More From Less In 5 Easy Steps appeared first on Fridge Magazine.

The purpose of this article is to highlight four important pillars of digital marketing in a project marketing or sales organisation setting and introduces tools meant to help you run a cost effective and efficient setup. The Four Digital Pillars Of Online Marketing In project marketing for real estate, there are actually more pillars than  … Read more The post 4 Remarkably Easy Pillars Of Online Marketing You Absolutely Must Never Ignore appeared first on Fridge Magazine.

There is an inverse relationship between technological advancement and customer service. It seems that the better the tech, the lower the quality of person to person interaction. Perhaps this is because the number of queries per million transactions can be quite small. If we don’t practice something, we don’t get better at it. Regardless of  … Read more The post 5 Popular Customer Service Words You Need To Stop Saying appeared first on Fridge Magazine.

How did two family men develop a SaaS startup that powers the biggest sports and entertainment brands in North America without any investor funding? Darshan Kaler, CEO of Tradable Bits (a digital marketing platform), provides his insight. Young entrepreneurs are obsessed with funding. Yes – sometimes it’s necessary, it accelerates your growth and it often earns you lots of  … Read more The post 3 Key Ingredients for a Successful Self-Funded Startup appeared first on Fridge Magazine.

“I have this great business idea!” “Someday I’d love to work for myself.” “This isn’t my real passion.” “I just don’t have time to start.” Do any of these statements sound familiar? More and more these days people are trying to escape the daily grind and branch out on their own. We’ve all done it;  … Read more The post How To Easily Find Time To Start A Business appeared first on Fridge Magazine.