Apptivate: App Marketing Explained
Apptivate: App Marketing Explained
Remerge
How motion data from phones can inform your growth strategy - Dieter Rappold (Context SDK)
25 minutes Posted Mar 25, 2026 at 7:00 am.
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Show notes
Dieter Rappold, co-founder and CEO of Context SDK, joins Apptivate to explore how motion sensor data and on-device AI are reshaping mobile marketing strategies. He explains how contextual signals from accelerometers, gyroscopes, and other device inputs can help marketers identify the right moment to engage users, optimize conversion timing, and improve monetization without relying on personal data or tracking permissions. The conversation covers the evolution from event-based to moment-based optimization, practical implementation considerations, privacy implications, fraud detection use cases, and how contextual intelligence could power the next generation of agentic AI and decision-making in mobile growth.