This special Best of 2025 episode compiles standout insights from top mobile marketing leaders who joined Apptivate this year. Across five segments, the show digs into the realities of AI in ad production, growth lessons from global brands, the rise of community-driven retention, loyalty tactics for the holiday season, and the intersection of brand authenticity with performance marketing. Guests include Andre Kempe (Admiral Media), Luca Stefanutti (Adidas Running), Advi Bishnoi (Social Plus), Sue Azari (AppsFlyer), and Shilpa Reddy (Acorns/Down Under School of Yoga). Listen in for actionable solutions for growth, retention, creative production, and privacy-first engagement, plus practical advice on what really works in mobile right now.

The new era of rewarded traffic - Lenny Rabin (Brown Boots)

Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.