Shilpa Reddy, CMO of Down Under School of Yoga and former Marketing VP at Acorns, maps her journey from fintech to wellness and explains why the same principles drive both: make time-tested tools accessible, and build a community that keeps people engaged. She breaks down her three-stage marketing flywheel, and shows why marketers must dismantle the false divide between direct response and brand storytelling. The conversation moves from Acorns’ spare-change investing to Down Under’s community-driven yoga. She interrogates the role of podcasts as the new TV, the measurement gaps left by AT&T, and how authenticity risks becoming uniform in an AI-saturated content world.