Louis Tanguay, founder and managing director of App Growth Summit, traces his arc from music magazine founder to film marketer to architect of a global mobile industry community now marking its 100th event. Louis explains why mobile marketers keep missing the basics: custom product pages, team silos, overreliance on AI and how AGS forges authentic connection in a field where ‘networking’ usually means sales pitches. Louis argues for true community as a defense against industry fads and reveals practical tactics for getting actual value from events.