Show notes
Arthur Cordier-Lassalle is the Creative Lead at Voodoo, a mobile gaming studio specializing in hyper-casual games. Previous to Voodoo, Arthur was a UI/Motion designer for Emissive. He is based in Paris.Questions Arthur Cordier-Lassalle Answered in this Episode:What does your day-to-day look like creating ads for Voodoo? How big is your team?What is the underlying theme that drives your creative approach?What’s weird is relative. Talk to me about how you arrive at these creative concepts.What was a successful ad you had achieving humor?What’s the life expectancy for a successful creative ad, like the one you described?When you’re iterating, how are the concepts that you’re focusing on?What has you excited about the future of creatives within Voodoo?Timestamp:1:29 A little about Voodoo3:08 Arthur’s background5:57 Creating ads for Voodoo games7:53 Balancing what works with the unusual9:33 Why “shock” isn’t a great strategy10:02 How humor can work17:25 Shelf life of creatives18:04 Identifying what to iterate on19:00 What’s to comeQuotes:(7:53-8:15) “What we like to do is first, keeping the balance between what we know is performing well and what new stuff we can do. My shtick with this is trying to find a daring creative, something that is going to stop the user in his track and have a moment of ‘What the fuck am I looking at?’”(15:55-16:07) “We kind of have a saying that is ‘we don’t know what works, so we just test.’ We don’t have anybody that says, ‘Okay, this is not going to work, don’t do it.’ We ultimately just rely on data.”Mentioned in this Episode:Arthur Cordier-Lassalle’s LinkedInVoodooDraw Climber
