Show notes
Louis Tanguay is the Managing Director and Co-Founder of App Growth Summit, an invite-only, limited-vendor mobile app conference series and content publisher for app growth professionals.Questions Louis Answered in this Episode:App Growth Summit is moving to Austin. Why Austin?How do you determine where to draw the line with attendees?What are mobile marketers talking about too much?Do you deny content? If so, how?How do you manage content to your standards while appeasing your sponsors?How have you navigated virtual event fatigue?What do you think most people overlook in creating events that are challenging for you?Timestamp:4:50 Louis’s background and the birth of App Growth Summit10:45 Deciding on the max number of attendees for an event14:31 What Louis hears too much of in mobile marketing16:51 Curating content for App Growth Summit22:48 Reducing virtual event fatigue30:48 Overlooked challenges in putting on eventsQuotes:(16:55-17:06) “What I’ll do is talk to each individual speaker, find out what they can and want to speak on; and then we’ll do a little pseudo data science and mix together the people that would make a great conversation.”(30:56-31:05) “For virtual events, we’re testing the heck out of the platform because my biggest nightmare is that people sign on and it doesn’t work.”Mentioned in this Episode:Louis Tanguay’s LinkedInApp Growth Summit
