Show notes
Ngozi Ogbonna is the Head of Growth at Overtime, a social-first sports media company serving Gen Z and other millennials. The OT app that Ngozi oversees growth for focuses on giving users scores and stories really quickly.Questions Ngozi Answered in this Episode:What are you focused on in your role as head of growth?What are some of the tactics you put in place to keep your Gen Z users engaged?Does email marketing or other traditional forms of marketing work with your users?How has Overtime evolved with its various business lines?Was there something you learned from your experience at TodayTix that’s transferred to your role today?Timestamp:2:58 Ngozi’s background7:34 An into to Overtime and the OT app10:13 How Ngozi sees “growth”12:15 Keeping Gen Z hooked15:52 The sweat equity of content17:02 Lessons from TodayTixQuotes:(10:141-0:26) “It’s so funny because, traditionally, when people think about growth it’s product-led. And then, on the other side of it, growth is the performance-acquisition side. I think growth it’s the full funnel.”(16:05-16:19) “If you can find the right formula, I definitely think that you can then utilize content from a marketing perspective to acquire users, to engage users, to ultimately retain users. So, using content to really activate a full customer funnel.”Mentioned in this Episode:Ngozi Obgonna’s LinkedInOvertimeOT app by OvertimeOvertime YouTube channel
