Show notes
Want to learn more about the value and challenges of ad networks outside of Facebook and Google? Today on the Apptivate Podcast, @Misha Syrotiuk, Head of Ad Networks and Programmatic on the user acquisition side for @Huuuge Games, breaks down 6 traffic sources beyond the big two. Questions Misha Syrotiuk Answered in this Episode:What’s the mobile tech community like in Warsaw, Poland? What makes Huuuge Games such a successful developer of social casino game titles? Are your strategies for acquiring new users similar across titles?How do you go about breaking down what marketing channels are worthy of investing? Are incentivized media traffic and offer walls valuable to you, and are there any tricks to leveraging them effectively?Which of these 6 pillars would you lean on first if Google and Facebook went away tomorrow? Timestamp:4:10 The growth of Huuuge Games5:05 Staying competitive with social casino games6:29 The Huuuge Games titles you should know7:45 Strategies for acquiring users across titles and genres12:33 The 6 pillars of ad networks, beginning with rewarded video14:21 Leveraging offer walls19:17 The true cost of advertising with DSPs21:34 Pre-load traffic on Androids26:22 Native content advertising29:38 Direct traffic advertising32:52 Prioritizing the pillars beyond Facebook and GoogleQuotes (129 characters):(5:05-5:15) “Casino space is very competitive and it’s very hard to get into for different reasons. One of the reasons is the very high cost of user acquisition and a very long payback period.” [178 characters](33:00-33:06) “I would go mostly with programmatic DSPs, just because the volume there is massive and they can have any reach.” [110 characters]Mentioned in this Episode:Misha Syrotiuk LinkedInHuuuge GamesApptivate Ep30 Scott Tompkins (Digital Turbines)
