Apptivate: App Marketing Explained
Apptivate: App Marketing Explained
Remerge
App Store Optimization: How to Get More Traffic to Your App - Warren Woodward (Upptic)
29 minutes Posted Mar 30, 2020 at 11:09 pm.
What Upptic does13:04 Selecting app partners that have growth potential16:08 Evolution of the industry’s first automated ASO platform19:41 The value to be gained from optimizing your store page20:50 Measuring conversions from ASO23:23 Upptic’s philosophy that informs what to build next25:54 Facing the fear of starting a startupQuotes:(6:27-6:49) “A lot of what I’ve learned about building teams and matching personalities and getting the right group in complement of people with skill sets together, all lot of that I learned from the world of bands and being stuck together in a van. Getting people that have something different to bring to the table that add up to a sum greater than the parts. It’s weird the lessons you can learn just from grinding it out on the road doing the music thing.”(19:43-20:11) “If you’re a developer, you know how hard it is to juice an extra 10% of revenue by changing the economy of your app or something. It can be a lot of work, but, it’s so much easier to just make an ad that converts 10% easier or make your store page convert 10% better. That can be done with a few hours of creative development time and minutes of setting up a test. You run that test, you’ve got that win. Congratulations, you’re now getting 10% more users every time someone comes to the page, making 10% more revenue.”Mentioned in this Episode:Warren Woodward LinkedInUppticLow Praise
0:00
29:14
Download MP3
Show notes
Warren Woodward is the co-founder and chief growth officer at Upptic, a platform for automated app store optimization. Upptic also provides full stack growth services. Warren is a musician, an indie filmmaker, a self-taught mobile marketer, and an ASO expert.Questions Warren Answered in this Episode:What makes an app a good one for you to partner with?What made you want to build an automated ASO platform as one of your core pieces of technology?How do you measure your results?If you could automate something tomorrow, what would it be?Why did you decide to make the leap of starting your own company rather than moving up in the corporate world?Timestamp:8:30 What Upptic does13:04 Selecting app partners that have growth potential16:08 Evolution of the industry’s first automated ASO platform19:41 The value to be gained from optimizing your store page20:50 Measuring conversions from ASO23:23 Upptic’s philosophy that informs what to build next25:54 Facing the fear of starting a startupQuotes:(6:27-6:49) “A lot of what I’ve learned about building teams and matching personalities and getting the right group in complement of people with skill sets together, all lot of that I learned from the world of bands and being stuck together in a van. Getting people that have something different to bring to the table that add up to a sum greater than the parts. It’s weird the lessons you can learn just from grinding it out on the road doing the music thing.”(19:43-20:11) “If you’re a developer, you know how hard it is to juice an extra 10% of revenue by changing the economy of your app or something. It can be a lot of work, but, it’s so much easier to just make an ad that converts 10% easier or make your store page convert 10% better. That can be done with a few hours of creative development time and minutes of setting up a test. You run that test, you’ve got that win. Congratulations, you’re now getting 10% more users every time someone comes to the page, making 10% more revenue.”Mentioned in this Episode:Warren Woodward - LinkedInUppticLow Praise