Show notes
Krishnan Menon is the vice president of growth marketing at Fetch Rewards, Inc., a grocery rewards app that prides itself on being the easiest way to save on groceries. Questions Krishnan Answered in this Episode:How much of your growth do you attribute to paid marketing?Over time, does it become harder to diversify channels? Or does the need to diversify grow more?Are you willing to be more lenient and take fewer efficiencies with new vendors in order to diversify?What do you look for in a sales pitch from a new vendor?Have you had success with the vendors you’ve found in Appsflyer and Singular reports?Timestamp:6:40 Fetch Rewards’s growth trajectory and inflection point9:04 Paid marketing aside, a product still needs to be quality12:15 Thinking about how you will spend the next million 15:24 Testing the waters with a new channel and the goals that matter21:57 What I look for in a sales pitch24:50 Sourcing new vendors from key articles 31:11 The challenge Krishnan gives himself to be successfulQuotes:“For me, at the end of the day, it’s about how many of these users are going to be active 30 days from now? I keep track of the quality of the user that is brought in.”“It’s a case of what else can we do outside of the comfort zone of digital?”“This is a tough industry. You have to be on it and really continue to be hungry in order for successes to be ongoing.”Mentioned In This Episode:Fetch Rewards, Inc.AppsflyerSingular
