In this episode, I sit down with Tim Bishop, Sales and Marketing Director at Morrish Homes, to explore the company’s evolution from a traditional family-run building firm to a thriving regional housebuilder. Tim shares his career journey, from estate agency to housebuilding, and the strategic partnerships that have shaped Morrish Homes’ success. Throughout our conversation, Tim discusses the shift from estate agency-led sales to an in-house sales and marketing operation, highlighting the bene...

In this episode, I sit down with Julian Rooney, Chief Sales Officer and Co-Founder of Thakeham, to explore the world of strategic land promotion and property development. With over 20 years of experience, Julian shares his journey from estate agency to building a company with a land bank of over 45,000 units. Julian provides insights into Thakeham’s impressive growth, the milestones that have defined their journey, and the evolving challenges of the strategic land market. We discuss the impor...

In this latest episode, I speak with Cheryl Gibbens, Digital Marketing Manager at Aster Group about the ever evolving world of digital marketing. Cheryl well and truly has her finger on the digital marketing pulse, keeping up to date with the latest trends and digital channels to aid with sales and build awareness for Aster online. In this episode, Cheryl and I discuss the subtle differences between digital marketing and traditional marketing, noting how each available channel requires...

Building the future I’m Jasmine, the lead designer at Antler, and I was Antler’s first employee back in 2017. In the latest episode of the Antler New Homes Podcast we flip things on their head and I put Antler founder, Simon Jenns, in the hot seat. Simon opens up, sharing his journey into the property industry and the experiences that led him to founding Antler, the leading marketing and PR agency for SME housebuilders. With a family background in property, Simon joined Bargate Homes in thei...

In the latest episode, Simon speaks with Paul Vincent, New Homes Director of Fox & Sons South Division about the role of estate agents in today’s market. Over the last 20 years Paul has climbed the ranks at Fox & Sons, gaining a vast amount of estate agency and property experience. In this episode, Simon and Paul discuss the misconception that properties will sell themselves once listed online, highlighting the importance of personal interactions and expertise in guiding potential buy...

We’re back, with season 2! Simon is speaking with Henry Adams Partners, Martin Curry, and Peter Cleveland, who dive into the intricate world of planning, where marketing and branding should play pivotal roles. Amidst the challenges of planning, there’s a significant demographic already settled in their homes, resistant to change. Yet, there’s also a keen market waiting to be tapped into. The catch? Housebuilders must master the art of brand positioning from the get-go, or risk losing valuable...

In this episode, Simon is joined by Joe Dorrington, MD of Imperial Homes, as well as Marketing & Sales Manager, Mel Finlay. In this heartfelt conversation, Joe opens up about his journey from being a homeless drug addict at the young age of 13, to heading up one of the South Coast’s leading property development companies. Beginning his construction career in 1999, Joe’s unrelenting dedication to sobriety and his pursuit of financial freedom helped him establish himself as a highly regard...

In this episode of the Antler New Homes Podcast, Simon is joined by Adam O’Brien, MD of Metis Homes to talk about the future of housebuilding and how marketing plays a pivotal role in getting houses sold as quickly as possible, whatever the economic environment. Established in 2008 and known for their honest approach, Metis Homes is an experienced regional housebuilder, building a reputable name for themselves across the South. Topics covered include: Staying ahead of the curve ...

In the first episode of the Antler New Homes Podcast, we were joined by one of the country’s most respected housing market commentators, Lucian Cook, Head of Residential Research at Savills. Six months on, following a huge amount of change in the market, Lucian is back. This time to reveal what decisions housebuilders should be making, and the opportunities that lie ahead over the next few months and beyond. If you’re wondering what might be looming, this is the episode for you! Other t...

In this Q&A edition, host Simon Jenns interviews Head of New Homes and Central Sales, John Doyle about the portal industry and why housebuilders should consider using OnTheMarket. With over 15 years of experience in the portal market working with a wide range of clients from large national housebuilders, Build to Rent developers and SME housebuilders, John has successfully helped to build the OnTheMarket New Homes division since joining in 2018. “We want to give developers more choice. An...