Business anthropology is an important subfield of anthropology. Business anthropology professors at Wayne State University define business anthropology as applying anthropological theories and practices to the needs of private sector organisations, especially industrial firms. Current research initiatives in the field tend to be concentrated in (1) marketing and consumer behaviour, (2) organisational theory and culture, and (3) international business, especially international marketing, intercultural management, and intercultural communication. In short, business anthropology is a practice-ori