Covid-19 has thrown us all for a loop. While these times have felt uncertain, we’ve also seen organizations get more creative and seen new marketing strategies come to the surface – strategies that will not just help you get through the pandemic but will also be a gamechanger for years to come. Listen in as we discuss 5 of these marketing strategies, and how to get your own free download to learn even more.

Unfortunately, amidst this pandemic, goals have felt more unattainable and uncertain than ever. So why not share some of the tips and encouragement from leadership guru, Michael Hyatt, to help us get back on track to where we know we want to be. Check out these 4 tips to help you start making incremental shifts that lead to major change.

People are looking at your organization more critically and suspiciously than ever before. You must frame your mission within a culture of inclusivity and compassion. Even if this is true of who you have been all along, you should reiterate it, clarify it and retell that story to a world that is very sensitive, nervous and fearful of being excluded. Listen in for our tips on how to make sure your organization is intentional about how it demonstrates these characteristics.

As a leader of any kind, you’ve had to navigate some choppy, uncertain waters amidst this pandemic. And uncertainty often breeds silence and stillness in leaders as to not mislead or dart off to the wrong course. Yet while communicating to your teams is more difficult than ever, it’s also more important than ever. Do not neglect the opportunity to guide, manage and encourage your team as you navigate uncertainty, even if you don't have all the answers.

If you lead a nonprofit, ministry, or sell goods or services for profit, you have what we call “an engagement cycle” with your consumers/followers/donors/audience. And now that the world as we know it has changed, so have the ways that your audience needs communication from you to move them from point A to point B.

Is your nonprofit’s accounting in tip-top shape? If it’s not, you’re likely risking inefficient use of resources, and basing crucial decisions on inaccurate or incomplete information. Our latest podcast guest, Tosha Anderson, is the founder of The Charity CFO, an organization offering accounting and thought leadership skills to nonprofits. In this episode, we're talking about some of the top mistakes nonprofits are making with their accounting.

In this episode, we're talking about the Start/Stop/Continue exercise, vastly used by organizations to determine what needs to be cut or started in their organizations to help them thrive. There is no better time than now to reassess the efforts of your organization. Many things have had to both start and stop because of this pandemic, donors, staff and other will have more grace than ever for change. Use this momentum and understanding to ignite changes that have needed to happen for quite some time.

While no nonprofits are going to get this new "business as usual" thing perfect during a pandemic, there are some crucial opportunities being missed that are impacting their ability to thrive in this new era. Check out these 4 mistakes nonprofits are making amidst the pandemic.

After the initial surge of online church service viewings at the start of the quarantine, studies show that 48% of those who watched online at first, have not watched a service in the past month. People need a deeper connection. Listen in on some creative ways to start connecting people to your church and to each other in a more meaningful way during this pandemic.

If you are a leader of a nonprofit or ministry, your personal brand matters. Some of you may not even realize that you have a personal brand, but if you are connected in any way to the organization you started, inspire, and operate, you do. Listen in as we interview Laura Bull, author and personal brand expert, about how to cultivate your personal brand in a way that will grow and energize your organization.