Law 48: Assume Formlessness
By taking a shape, by having a visible plan, you open yourself to attack. Instead of taking a form for your enemy to grasp, keep yourself adaptable and on the move. Accept the fact that nothing is certain and no law is fixed. The best way to protect yourself is to be as fluid and formless as water; never bet on stability or lasting order. Everything changes.
Aug 26, 2022
11 min
Law 47: Do Not Go Past The Mark You Aimed For; In Victory Learn When To Stop
The moment of victory is often the moment of greatest peril. In the heat of victory, arrogance and overconfidence can push you past the goal you had aimed for, and by going too far, you make more enemies than you defeat. Do not allow success to go to your head. There is no substitute for strategy and careful planning. Set a goal, and when you reach it, stop.
Aug 25, 2022
10 min
Law 46: Never Appear Too Perfect
Appearing better than others is always dangerous, but most dangerous of all is to appear to have no faults or weaknesses. Envy creates silent enemies. It is smart to occasionally display defects, and admit to harmless vices, in order to deflect envy and appear more human and approachable. Only gods and the dead can seem perfect with impunity.
Aug 24, 2022
11 min
Law 45: Preach The Need For Change, But Never Reform Too Much At Once
Everyone understands the need for change in the abstract, but on the day-to-day level people are creatures of habit. Too much innovation is traumatic, and will lead to revolt. If you are new to a position of power, or an outsider trying to build a power base, make a show of respecting the old way of doing things. If change is necessary, make it feel like a gentle improvement on the past.
Aug 23, 2022
11 min
Law 44: Disarm and Infuriate With The Mirror Effect
The mirror reflects reality, but it is also the perfect tool for deception: when you mirror your enemies, doing exactly as they do, they cannot figure out your strategy. The Mirror Effect mocks and humiliates them, making them overreact. By holding up a mirror to their psyches, you seduce them with the illusion that you share their values; by holding up a mirror to their actions, you teach them a lesson. Few can resist the power of the Mirror Effect.
Aug 15, 2022
8 min
Law 43: Work On The Hearts And Minds Of Others
Coercion creates a reaction that will eventually work against you. You must seduce others into wanting to move in your direction. A person you have seduced becomes your loyal pawn. And the way to seduce others is to operate on their individual psychologies and weaknesses. Soften up the resistant by working on their emotions, playing on what they hold dear and what they fear. Ignore the hearts and minds of others and they will grow to hate you.
Aug 14, 2022
10 min
Law 42: Strike The Shepherd And The Sheep Will Scatter
Trouble can often be traced to a single strong individual — the stirrer, the arrogant underling, the poisoner of goodwill. If you allow such people room to operate, others will succumb to their influence. Do not wait for the troubles they cause to multiply, do not try to negotiate with them — they are irredeemable. Neutralize their influence by isolating or banishing them. Strike at the source of trouble and the sheep will scatter.
Aug 13, 2022
9 min
Law 41: Avoid Stepping Into A Great Man’s Shoes
What happens first always appears better and more original than what comes after. If you succeed a great man or have a famous parent, you will have to accomplish double their achievements to outshine them. Do not get lost in their shadow, or stuck in a past not of your own making. Establish your own name and identity by changing course. Slay the overbearing father, disparage his legacy, and gain power by shining in your own way.
Aug 12, 2022
17 min
Law 40: Despise The Free Lunch
What is offered for free is dangerous — it usually involves a trick or a hidden obligation. What has worth is worth paying for. By paying your own way you stay clear of gratitude, guilt and deceit. It is also often wise to pay the full price — there is no cutting corners with excellence. Be lavish with your money and keep it circulating, for generosity is a sign and a magnet for power.
Aug 11, 2022
13 min
Law 39: Stir Up Waters To Catch Fish
Anger and emotion are strategically counterproductive. You must always stay calm and objective. But if you can make your enemies angry while staying calm yourself, you gain a decided advantage. Put your enemies off-balance: find the chink in their vanity through which you can rattle them and you hold the strings.
Aug 9, 2022
10 min
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