Analytive Podcast
Analytive Podcast
Tyler Brooks
In the Analytive Podcast we break down actionable marketing strategies, discuss trends, provide tips, tricks, and hacks, and interview business owners and business consultants. We want to help make you a better marketer, better leader, better business person, and improve your life. This podcast is hosted by Tyler Brooks of Analytive.
Buying and Selling Businesses from $100K to $50M - Lexi Grant - TheyGotAcquired.com
Lexi is building a new media brand, They Got Acquired (TheyGotAcquired.com). Their mission is to redefine startup success by featuring acquisitions of online businesses between $100K-$50M, deals that are too small to be covered in mainstream tech publications but can be life-changing for founders. Learn more about theygotacquired.com ****************************** The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measurable, trackable channels (including ABM, SEO, Facebook ads, and funnels), reach out to us. We'd love to chat.
Oct 5, 2023
48 min
Branding Masterclass - Why You Need a Killer Brand - with Joe Fioramonti of Dark Square Design
Joe is the founder and creative director at DARKSQUARE. For over 15 years he has been helping companies that have not reached their growth potential by teaching them how to better understand and express their brand. He is also a professor at Flagler College in Saint Augustine FL where he teaches branding and design. He's taught branding at the graduate level for over 7 years and has guest lectured and presented at conferences for design professionals and company executives, primarily in the technology sector. ****************************** The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measurable, trackable channels (including ABM, SEO, Facebook ads, and funnels), reach out to us. We'd love to chat.
Sep 7, 2023
1 hr 6 min
Sales Secrets, Learning from Homelessness, and Building Great Orgs - Christopher Johnson
Christopher Johnson is a sales leader. We first met several years ago when he worked at an enterprise software developer. I reached out to Chris to do this podcast because he's one of the people I really trust who understand the intricacies and the hard work that goes into enterprise sales. Whenever someone not in the business world thinks sales, a lot of times they get that yucky feeling. I was draw to Chris because he was always so genuine and never came across as "sale-sy" in the traditional sense. In this episode we talk about how to build a great sales organization, how to get marketing and sales to talk to each other, some of Chris's unique background (including racing motorcross and living out of the back of a van). If you're in sales or want to learn about sales, this is an episode you don't want to miss. Christopher Johnson LinkedIn ****************************** The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measurable, trackable channels (including ⁠ABM⁠, ⁠SEO⁠, ⁠Facebook ads, and funnels⁠), ⁠reach out to us⁠. We'd love to chat.
Jul 17, 2023
52 min
Feeding the World, Building Community, Going Against the Herd Jared at Pumpkin Creek Ranch
Have you ever really thought about how that meat you buy in the grocery store gets on your table? In this episode, I sit down with Jared Lerwick of Pumpkin Creek Ranch to talk about beef production, going against "big meat" processing, and running a direct-to-consumer food company. Find out more about Pumpkin Creek Ranch here: https://pumpkincreekranchco.com/ Or check them out on Instagram here:  https://www.instagram.com/pumpkincreekranch/. ****************************** The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measurable, trackable channels (including ABM, SEO, Facebook ads, and funnels), reach out to us. We'd love to chat.
Oct 7, 2022
57 min
Breaking Through Constraints in Your Business, Why Great CEOs are Lazy, and Business Entertaining Tips - Jim Schleckser
Jim Schleckser, CEO of The CEO Project. Jim helps leaders grow companies. Before he started The CEO Project, a firm that mentors fast-growth CEOs, he ran a technology business valued at $1.6 Billion. He has done business in 41 countries. Jim Schleckser, CEO of The CEO Project He has a regular column on entrepreneurial growth issues on Inc.com. He has spent over 10,000 hours speaking with and interviewing CEOs. He recently published the best-selling book “Great CEOs are Lazy” He is an engineer, an avid soccer player, a Certified sommelier, and recently climbed Mount Kilimanjaro. We talk a lot in this episode about finding and addressing the limits to growth within your business. This episode is worth more than some of the MBA classes I paid for, so pay attention. ****************************** The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measurable, trackable channels (including ABM, SEO, Facebook ads, and funnels), reach out to us. We'd love to chat.
Aug 15, 2022
45 min
Selling Your Business, Looking for Life in Outer Space, and Being Transparent - Paul Pagnato
Paul A. Pagnato is Co-Chairman at Cresset, and Founder at PagnatoKarp, a top multi-family office and private wealth management firm with over $27 billion in assets under management. Paul is a Barron’s and Forbes top advisor with more than 30 years of industry leadership, ranked #1 in Virginia on Forbes Top Wealth Advisors and #2 in Virginia on Barron’s Top 1,200 Financial Advisors lists. Paul has been featured in The Wall Street Journal, Barron’s, Forbes, CNBC, Fox Business, Bloomberg, Reuters, and CNN, and is an international speaker through Singularity University. Paul began his career as a microbiologist working collaboratively with NASA and McDonnell Douglas to search for life in outer space. When he joined the financial industry, he spent 19 years with Merrill Lynch where he founded the Washington, D.C. Private Banking & Investment Office before founding PagnatoKarp, a family office created squarely on the principles of transparency. In this episode, we dig into Paul's background, discuss his experience during the 2008 financial collapse, what entrepreneurs should think about when preparing for a sale or liquidation event, and talk about why Transparency is so important. This episode is for entertainment purposes only and nothing in this episode should be considered financial advice. Do your own research and consult with your investment professional before making any investment decisions. ****************************** The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measurable, trackable channels (including ABM, SEO, Facebook ads, and funnels), reach out to us. We'd love to chat.
Aug 1, 2022
46 min
Mindfulness, Building a Following, and Helping Mamas with Mental Health - Terra LaRock
Welcome to the Analytive Podcast! In this episode, Tyler interviews Terra LaRock. Terra is a school psychologist, turned "influencer", turned entrepreneur. She's the founder of the Mindful Mamas Club and Mindful Mamas App. We discuss her personal journey with mental health and her goal to equip others with the tools for good mental health. In this episode, we get into her personal background, psychological and mental health tips, as well as her journey in becoming an entrepreneur and digging into the app-building process. Hope you enjoy it. If you feel so inclined, download the Mindful Mamas app and try it for free (not sponsored, I just think it's really cool) ****************************** The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measurable, trackable channels (including ABM, SEO, Facebook ads, and funnels), reach out to us. We'd love to chat.
Jul 5, 2022
50 min
Launching a Cosmetics or Physical Products Brand, More Supply Chain Chaos, Growing a Company - Matt Davis of D3 Advisors
Have you ever wanted to launch a physical products brand? Do you know what goes into creating, sourcing, and building out a cosmetic, OTC, or other CPG line? In this episode, I sit down with Matt Davis of D3 Advisors and we talk about what it takes to compete in this industry. We cover launching a brand, pricing, supply chain issues, shipping, payment, and a whole lotta other opportunities. If you've ever wanted to launch a CPG type brand, you don't want to miss this episode. ****************************** The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measurable, trackable channels (including ABM, SEO, Facebook ads, and funnels), reach out to us. We'd love to chat.
Mar 18, 2022
49 min
Starting and Financing Businesses, Leadership, and Supply Chains with Mike Scimeca
In this episode we talk with Mike Scimeca of FTC Assembly. Mike is a talented founder and entrepreneur with a background in Chemistry. We talk about how he got his start, what it was like to start his companies, and how he goes about starting and financing new companies. We also talk about supply chains and the impacts they are having on manufacturing. Finally, we dive into leadership and how to develop a powerful team that takes ownership and works well - so you can scale effectively. ****************************** The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measurable, trackable channels (including ABM, SEO, Facebook ads, and funnels), reach out to us. We'd love to chat.
Mar 11, 2022
39 min
Rachel Beisel - Fractional CMO + Author on leading, growing businesses, and her own background.
Rachel is a fractional CMO, entrepreneur, reformed executive, teacher, and athlete. Always ISO the next thing to build. In search of the lifestyle upgrade, she found herself in the Colorado mountains building the internet from the application layer to the physical network. She founded the largest women’s cycling team, Colorado Women’s Cycling Project, Vino & Velo, and LeadOut Sales, a B2B/B2C/D2C technology marketing firm. She's currently on sabbatical while building BABs Outside and writing a book (to be published in 2022). She’s also an angel investor in a variety of startup companies. When not building brands, you’ll find her on a 14er, bike, skis, yoga mat or caring for my two adopted cats. ****************************** The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measurable, trackable channels (including ABM, SEO, Facebook ads, and funnels), reach out to us. We'd love to chat.
Feb 16, 2022
55 min
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