Amplify Your Success
Amplify Your Success
Melanie Benson
Amplify Your Success is the only podcast for coaches, consultants, course creators and experts that integrates practical and proven business strategy along with mindset, motivation and energetic tools to amplify impact, income and influence. If you are looking to shatter your earning limits while making a massive impact with your business superpowers, tune in to hear 22 year business veteran Melanie Benson host power-packed conversations with other business industry leaders. Discover more tools and resources at MelanieBenson.com.
Episode 376: 3 Common Visibility Barriers Keeping You a Best-Kept Secret
Being visible where your ideal clients are searching for solutions is essential to attract clients and stop being a best kept secret. A consistent visibility strategy is a key factor in amplifying authority and building trust online too. So why is it that a talented expert, coach or service provider wouldn’t make time for visibility boosting activities that could grow their reach and revenue? In episode 376 of Amplify Your Success, I delve into the world of profitable visibility and uncover the three most common barriers that are keeping talented experts from getting the opportunities and clients they deserve. In other words - stops them from being a best kept secret and into the limelight! I shine a light on the internal conflicts that are holding many experts back from stepping into their brilliance, revealing how unresolved trauma and deep-seated fears can be the invisible barriers that thwart visibility and success. I’ll also share tips on dissolving these internal conflicts and stepping into your magnetic message to attract more meaningful opportunities. Discover how to turn being a guest into at least $100,000 or more a year using my proven $1,000,000 visibility framework and learn how to make time for profitable visibility that pays off over and over again. If you're ready to amplify your authority and make a greater impact in your industry, this episode is a must-listen. Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.   Key Takeaways:  01:51 Visibility, when done well, should be one of your top channels of leads and opportunities. 05:29 Why the right mindset is crucial for prioritizing visibility boosting efforts. 09:51 Why podcasts can be a “client attraction accelerator”. 12:07 Unresolved trauma and internal conflict can cause resistance and fear about being more visible.  16:12 How to integrate habits that continue to build authority and attract visibility opportunities.  18:07 The importance of visibility in the right audiences.   Resources Mentioned in This Episode: Get Melanie's downloadable resource: The 7 Step Framework for Million-Dollar Visibility  
Feb 26, 2024
23 min
Episode 375: How to Avoid Information Overload by Becoming Future Ready with James Longley
Information overload is a chronic issue for small business owners. Discovering how to prioritize and integrate essential information is not only an essential skill, but embracing life-long learning can be the key to being future-ready.  Imagine being able to effortlessly adapt to the evolving landscape, avoiding obsolescence, and staying ahead of the industry changes. On episode 375 of Amplify Your Success, my guest serial entrepreneur James Longley and I delve into the strategies and mindset shifts essential for staying relevant.  We cover everything from the power of asking the right questions, self-awareness, and the importance of continuous learning in maintaining a competitive advantage in your field.  Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.   Key Takeaways:  03:14 Why empowering lifelong learning provides a valuable business transformation. 07:43 Using water as a metaphor, the importance of questioning information. 12:02 Continuous cultivation of up-to-date knowledge essential. 15:23 Information overload is a problem, the solution is clarity.. 17:23 When it is important to outsource decisions. 20:27 How to filter out irrelevant tools for your business. 24:44 Mindset is essential to embracing change and staying relevant in a constantly evolving world.   Resources Mentioned in This Episode: Take James Future-Readiness Quiz: https://bit.ly/futurereadinessquiz  Discover how to be the Guest Expert every top show wants to book with my free Scorecard (and avoid the 17 most common mistakes guest experts make that keep them from monetizing their visibility) at https://melaniebenson.com/scorecard  
Feb 19, 2024
35 min
Episode 374: Speaking Skills that Move Millions With Influence and Impact with Jonathan Bender
Ever wondered how some speakers have a magnetic presence that captures their audience's attention instantly? It's not just about what they say, but how they say it.  On episode 374 of Amplify Your Success, we delve into the secrets of vocal mastery, and speaking skills with Jonathan Bender, a seasoned expert who has spent decades helping professionals craft powerful voices that move millions. Jonathan’s specialty is refining vocal dynamics, speech delivery, and facilitating the inner work that can elevate your influence and impact in every interaction. Jonathan reveals the secrets to crafting transformational talks and speaking with authenticity, guided by deep connection while shedding nervousness and physical tension to unleash your true vocal power.  Jonathan shares his remarkable journey from spoken word poetry to becoming a go-to authority in vocal presence and speaking skills, offering invaluable insights for speakers at every level. Plus, Jonathan captivates us with his spoken poetry slam.  Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.   Key Takeaways: 05:39 Why powerful leaders and experts are not showing up powerfully with their voice. 07:01 The misunderstanding around communication being 93% nonverbal. 10:30 Jonathon discusses abrasive transition statements that disrupt rapport with the speaker. 14:09 Compelling vocal presence is key for success. 17:40 Vocal work involves breath, voice, and diction. 22:19 Authenticity and connection transform public speaking experience. 26:14 Start with self-interconnection, honoring, releasing freeze response. 29:29 Launching online courses, summit, and visibility. 32:36 Experience Jonathon’s spoken word poetry.   Resources Mentioned in This Episode: Get Jonathon’s FREE 32-page guide, Transformational Talks at http://transformationaltalks.live/ Download Melanie’s 7-Step Framework to Million-Dollar Visibility at https://melaniebenson.com/7-steps/  
Feb 12, 2024
35 min
Episode 373: Ethical Influence Tactics to Get More Clients Now with Michael Stevenson
As a coach, consultant, healer or transformational leader, attracting clients isn’t something most people learn in their training. Having a successful six figure (or more) business requires you to have paying clients – so how do you convince a prospect that your process is going to transform their life? Your ability to influence others in your marketing and sales is key – but not the way most marketers do with questionable tactics. There is an art to what’s called ethical influence and uncovering these proven tactics can transform your client acquisition game. Michael Stevenson, co-founder and CEO of the Ethical Marketing Academy and Transform Destiny, joins me on Amplify Your Success Podcast episode 373 with invaluable insights into leveraging ethical persuasion to amplify your business success, emphasizing the power of connecting with the desires and needs of your potential clients.  Join us as we explore the mindset, language, and strategies needed to not just attract, but also retain your ideal clientele. From mastering the art of influence to understanding the subconscious factors that impact customer decisions, this episode is packed with practical wisdom to help you secure more clients ethically and effectively. Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.   Key Takeaways:  06:09 Why starting a business doesn't guarantee success. 07:22 Michael’s story as a homeless teen, with programming skills, struggling to get hired, and the birth of his first software product. 09:20 How to amplify your authority and stand out with ethical persuasion strategies. 15:44 How Michael overcame insecurities to help others gain confidence. 17:51 NLP and how it helped heal both  Michael’s self esteem as well as Melanie’s ability to thrive. 22:38 Background on Neuro Linguistic programming (NLP) as a practical study of human thinking and behavior to stimulate listening and communication. Ethical concerns exist. 26:07 Discussion on ethical vs. questionable behavior in coaching and growth industry, advocating for trust and ethical practices to stand out in the market. 27:14 Focus on real metrics, not vanity metrics. NLP trainer had high close rate, but also high refund rate due to lack of substance and care for customers. 32:50 Asking questions is a powerful way to influence the conscious mind, which tends to default to inaction and rejection. 34:14 Sales is about coaching and serving, not just about making a profit. 38:09 The importance of language and future pacing when using ethical influence tactics.   Resources Mentioned in This Episode: Get a free copy of Michael’s Best-selling eBook, Influence to Profit: http://www.ethicalmarketing.com/melanie [FREE Download] Want to up your influence as a Guest Expert? Discover the 17 Mistakes Commonly Made that Cost You The Lead or Client https://melaniebenson.com/scorecard
Feb 5, 2024
46 min
Episode 372: Fool Proof Method to Rapidly Build Authority in a Crowded Market
When you are in a crowded market, an expert entrepreneur is going to have a lot of similar-sounding competitors (even if those competitors are not as talented or capable of delivering the results that you do.) In a crowded market, you either blend into the noise or stand out as the authority. When you stand out as the authority, you become the go-to expert your industry refers to and your ideal clients seek out. In episode 372 of Amplify Your Success Podcast, I reveal the foolproof method I stumbled upon that propelled my business from struggling to break $1,000 a month to multiple six figures 20 years ago.  With my Authority Building Trifecta, not only did I achieve visibility, I also accelerated the monetization of that visibility. Today I teach this method to my clients so they can quickly boost their authority and land coveted shows and stages (and activate a 24/7 client generation system.) I’ll also highlight the critical importance of being highly visible with what I call authority content, and how it holds the power to get invitations to speak, to reinforce your expertise, and to speed up your ideal client's decision-making process. We’ll delve into the art of being on other people's platforms and how it can significantly boost your authority. Finally, I’ll unveil the magic that happens when inspiring your audience to consume your content, imparting valuable insights on nurturing relationships and dynamic client journeys. Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.   Key Takeaways: 02:02 Authority is essential to generate Million Dollar Visibility  04:57 What my 3 part Authority Building method is for expert entrepreneurs. 08:47 What Authority Content is and how to showcase expertise for client attraction. 13:38 Consistent social media presence is important. 15:01 How borrowing credibility and influence from others works to build your own audience. 19:28 Where the “client attraction” magic kicks in with your messaging & branded content. 23:31 How my podcast helps nurture potential clients.  24:57 Two potential outcomes from the authority method   Resources Mentioned in This Episode: Free Resource: The 7-Step Framework to Generate Million-Dollar Visibility Free Scorecard: 17 Mistakes That Guest Experts Make That Cost Them the Lead & Client  $100k Authority Accelerator Interested in Accelerating Your Authority in my $100k Authority Accelerator this year? Request a complimentary Fast Track Session and we’ll evaluate your authority roadmap together.   
Jan 29, 2024
26 min
Episode 371: 5X Your Sales Conversion with Corporate Clients with Angelique Rewers
The corporate marketplace is full of untapped opportunities for coaches and consultants. However, there are many myths and misconceptions about landing corporate consulting and coaching clients that act as a deterrent to pursuing these types of clients. On Amplify Your Success episode 371 I’m joined by small business growth expert and CEO Angelique Rewers who shares how solo entrepreneurs can 5X their sales conversions with corporate clients.  This insightful conversation covers the transformational impact of corporate consulting work, the psychology behind selling to organizations, and how to overcome the fear of corporate sales for long-term business success.  Listen in to discover how to master the art of selling to corporations as Angelique debunks myths about corporate client acquisition and shares how to systemize the brand experience for rapid business expansion. Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.   Key Takeaways:  03:58 Melanie and Angelique discuss their corporate backgrounds and how their experience helps in their current business. 09:27 How to reach efficiency in winning corporate clients using leverage. 11:34 Small business leaders can drive profound, spiritual change at the corporate level. 14:12 The power of one yes to reach exponential impact in the corporate environment.  17:17 Psychology of selling changes for solo buyers versus corporate buyers. 23:13 Angelique’s turning point in her business as she learned how to sell in a corporate setting. 29:16 Reaching capacity for a solopreneur and how it leads to feast or famine. 36:46 Angelique shares her bold move of hosting her first conference and overshooting her budget.   Resources Mentioned in This Episode: Our make-your-life-a-lot easier consulting proposal template for consulting and coaching engagements: https://tinyurl.com/3cu6m6sm Join us for the 2024 Bold Growth Event at https://boldgrowthevent.com  
Jan 22, 2024
43 min
Episode 370: How to Catapult Your Business With a Growth Mindset with Brian Will
Are you struggling to scale your business at the pace you desire? Are you looking to accelerate your success and make bold strides in your industry? An entrepreneur’s mindset plays a pivotal role in propelling the business toward rapid success. From embracing failure as a powerful learning opportunity to learning how to identify your true business identity, a growth mindset is necessary to avoid business collapse when facing inevitable growth challenges. Brian Will, an experienced serial entrepreneur, joins me on Amplify Your Success Podcast episode 370, to unlock the key components of a growth mindset that has driven billions of dollars in sales inside his own businesses.  Inside this deep conversation, we explore the changing landscape of sales, unlocking the power of unique value propositions, understanding the complexity of hiring for growth, and uncovering the top soft skills essential for business growth and scaling. A powerful part of this conversation centers on the transformative power of shifting your mindset in coaching to navigate obstacles, and gain the necessary mental fortitude to drive your business forward.  Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.   Key Takeaways:  06:10 How Brian built multiple successful ventures – and the challenges that strengthened his fortitude along the way. 08:41 Why success in business requires both a growth mindset and mentorship. 12:23 How to identify and embrace your soft business skills that grow your business. 14:45 The success paradox of overcoming limitations to boost business success potential. 17:11 Fear and lack of delegation hinder business growth. 23:19 Stand out in a crowded market and communicate effectively. 28:49 How to choose a mentor (and this answer might just surprise you a bit.) Resources Mentioned in This Episode: Get the first 2 chapters of Brian's book, The Dropout Multi-Millionaire: 37 Business Lessons, for free. https://brianwillmedia.com/ Join us for the 2024 Bold Growth Event at https://boldgrowthevent.com  
Jan 15, 2024
35 min
Episode 369: Achieve Success Faster with the 4-Step Tune In Process with Hilary DeCesare
Have you tried manifestation techniques but they don’t seem to work for you? Or perhaps you know that this is the year you are meant to achieve more, but you are not sure you have the stamina or energy to pull it off. Often, the disconnect lies in our own energy and to achieve bigger success, we require real transformation guided by trained professionals Instead of falling for quick-fix courses and cookie-cutter strategies, what if you had access to a simple technique that produces a quick boost of energy and momentum? Hilary DeCesare, an award-winning peak performance, business, and mindset mastery coach, joins me on Amplify Your Success Podcast episode 369 and walks us through a powerful 4-step tune-in process to help elevate your business energy and problem-solving skills. Hilary’s 4-step tune-in process, designed to be done multiple times a day, aims to elevate energy levels and provide a highly effective approach to tackle your biggest growth challenges (and boost up your momentum when you need it the most.) Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.   Key Takeaways: 03:07 Preview of Melanie’s own breakthrough in the conversation with Hilary. 09:18 Global shifts are occurring and people are seeking change. 10:54 Why EQ is going to be more impactful than IQ going forward. 15:35 Why striving for more and pursuing excellence transforms how we show up 18:52 How to overcome negative beliefs so you can reach your higher potential. 21:13 Hilary reviews her simple process to raise vibrational levels daily. 24:39 Why music is so essential to using the 3HQ process. 33:37 The monkey study shows the impact of mirror neurons. 36:56 How Hilary utilizes her favorite songs to enhance productivity methods. 43:27 A prediction on a big industry shift towards integrated coaching and transformation.   Resources Mentioned in This Episode: Find out what’s holding you back from scaling your business. Take the quiz at www.therelaunchco.com  Join us for the 2024 Bold Growth Event at https://boldgrowthevent.com  
Jan 8, 2024
47 min
Episode 368: 3 Things to Stop And Start Doing For Exponential Growth
Ready to break free from patterns that are holding you back and unlock your potential for exponential growth in your business this year?  Sometimes what you stop doing is way more important than what you start doing. Adding new activity to boost sales is often the go-to solution. Before you add another to-do to your list, you’ll want to evaluate three common situations that actually block your ability to grow your reach and revenue. On Amplify Your Success episode 368, I’ll unveil three critical things you must stop doing and three essential actions to start doing if you want to propel your success to new heights. Drawing from my 24 years of coaching experience, I know the importance of identifying and eliminating tolerations that drain your energy and hinder your progress. Today, I’ll also explore the significance of stepping away from playing small in your business and instead embracing a bolder approach to your business and goals. We’ll also delve into the impact of simplifying your actions and the power of consistent, aligned efforts in realizing your authentic authority. Tune in to gain practical insights and strategies that can help you navigate the year with a bolder, more impactful approach to your business, leading to meaningful traction and growth in your overall impact and success. Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.   Key Takeaways:  01:54 Why you want to start with the end in mind. 05:19 2024 is the year to embrace bolder goals in your life and business. 07:40 The negative impact of tolerating undesirable experiences in your business and life. 13:02 Why playing a bigger game and taking bold action causes you to accelerate desired results. 14:13 The little known fact about 10x Growth: it isn't about working harder. It's about producing 10 times the results. 20:19 The 2 types of approaches to bold goals (and why “feeling your way through” often leads to disappointing results.) 23:33 Fostering consistent, authentic brand presence through content. 25:28 Your 2024 formula for exponential growth: Plan, act boldly, be consistent, stand out.   Resources Mentioned in This Episode: Find out what’s holding you back from scaling your business. Take the quiz at www.therelaunchco.com  Join us for the 2024 Bold Growth Event at https://boldgrowthevent.com
Jan 1, 2024
27 min
Episode 367: 5 Ways Your Human Design Type Can Amplify Impact & Income
Imagine having a unique authority code that you could unlock that will amplify the reach of your work in the world (and make marketing your business a million times easier!) Today, I delve into the intriguing world of Human Design and understanding your unique authority and strategy can give you an unfair advantage in your visibility efforts.  Human Design is one of a few powerful tools I use in my coaching to unlock personal potential and guide my clients to make aligned decisions. Inside Amplify Your Success Podcast episode 367, discover the dynamic relationship between the five human design types, messaging strategies and money patterns. I’ll share how I’ve been using Human Design to detect opportunities to amplify impact (and where hidden patterns could be sabotaging your motivation.) Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.   Key Takeaways: 03:20 How understanding human design unlocks natural success codes. 07:31 A massively valuable insight by discovering Manifestors have limited energy compared to generators. 11:44 Finding an aligned path through understanding type, staying congruent, understanding energy management. 13:44 Different Human Design authority types and how aligning to it can help you trust yourself. 16:17 The cost of not trusting my decision making authority. 21:51 Understanding your unique communication style and aligned messaging through the Gates. 24:50 The valuable information that your “not self” theme reveals around money and business growth. 28:15 How to unlock your most aligned abundance code. 30:28 How to get your free human design chart.   Resources Mentioned in This Episode: Get your Free Human Design Chart at https://melaniebenson.com/humandesignchart IGNITE Mastermind https://melaniebenson.com/ignite/  
Dec 25, 2023
32 min
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