Almost 50% of US consumers start their shopping journey on Amazon, a recent survey by ad and market research firm Survata highlights. To ensure shoppers are guided to your listing, you must optimize your resources on and off the platform.

This week, we chat with Mike Begg from AMZ Advisers about setting up your sales funnel to drive traffic to your listing and increase conversions. After helping Amazon brands grow to 6&7 figures, Mike shares how to leverage your Amazon storefront and branded website to become the ultimate promotional strategy.