A successful brand is either super-premium or super-niched. There is nothing in between. This is what Amazon sellers Dustin Kane and Kris Gramlich of Sellozo— our guests of this week’s podcast— believe. Tune in as we discuss the art of brand development and PPC marketing in the context of their successful Amazon journey. Dustin and Kris share their thoughts on the importance of identifying as an e-commerce venturer rather than an Amazon seller and why you need to focus on promotions outside of Amazon to build a strong brand. These ace sellers-turned-PPC managers suggest a few key things to focus on when starting your journey, including having a conservative initial budget, avoiding hyper-targeted keywords, and limiting  the number of campaigns active at one time. --- Send in a voice message: https://anchor.fm/zonguru/message

Start stupid—This is Donald Henig’s key ingredient for aspiring Amazon sellers after growing multiple multi-million businesses over the years. Listen to Donald’s inspiring stories and advice about how he has navigated his entrepreneurial career since the 70s, ending with co-founding AccrueMe out of the desire to help young entrepreneurs grow. Tune in as we discuss why you don’t need to be a know-it-all to start a business, how overthinking and fixating on perfection are the barricades to success, and why setting small targets will help ensure you reach those bigger milestones. --- Send in a voice message: https://anchor.fm/zonguru/message

There’s more to maximize returns on COG other than controlling manufacturing/sourcing costs. Case in point: Better shipping management. This week, we sit down with Bill Carlin— the Chief Marketing Officer of Shipmate Fulfillment— to discuss how you can maximize your COG returns by focusing on what and how you’re spending on your overall shipping. With his years of operating on multiple e-commerce platforms, Bill sheds light on how sellers need to look at shipping in the grand scheme of their e-commerce strategy. We learn how going wrong with seemingly trivial things like dimensional weight and shipping in bulk can put a dent in your profits. Bill also underlines the importance of 3PL handling and how to go about it to avoid delays and improve profitability in the all-crucial Q4. --- Send in a voice message: https://anchor.fm/zonguru/message

Are you looking to grow your business to 6-figures in 2022? Then you'll want to know exactly where to focus your efforts and the biggest mistake to avoid. This week, we chat with Jeffrey Lieber of Turnkey Product Management. After launching and selling multiple FBA brands, Jeffrey shares his insight on what you need to get right to scale to a 6 figure brand, including finding the right niche, building an audience, and mastering your Amazon advertising (PPC). Find out why sellers' biggest mistake is ignoring Brand Registry, the most impactful thing you can do to drive sales, and his best insights to take on board for 2022. --- Send in a voice message: https://anchor.fm/zonguru/message

Having an omnipresent marketing strategy is not just the best way to maximize your sales and conversion rates; it allows you to create more personalized messaging and reach customers more instantly, wherever they are. But that doesn’t necessarily mean that you should be everywhere. And how can you get the best out of each channel? This week, we chat to Blue Tuskr, a marketing agency that helps eCommerce sellers to create an omni-channel marketing approach that ensures your brand voice and style is cohesive across all marketing efforts. We learn how to choose the right marketplace for our business needs, the pros and cons of Walmart, and a step by step plan to layer more channels into your marketing and sales efforts. --- Send in a voice message: https://anchor.fm/zonguru/message

Almost 50% of US consumers start their shopping journey on Amazon, a recent survey by ad and market research firm Survata highlights. To ensure shoppers are guided to your listing, you must optimize your resources on and off the platform. This week, we chat with Mike Begg from AMZ Advisers about setting up your sales funnel to drive traffic to your listing and increase conversions. After helping Amazon brands grow to 6&7 figures, Mike shares how to leverage your Amazon storefront and branded website to become the ultimate promotional strategy. --- Send in a voice message: https://anchor.fm/zonguru/message

Are you struggling to increase your ROI, and in turn, your profit, on Amazon? This week, we chat with Jae Jun from Gorilla ROI about six powerful variables that directly impact your bottom line. Jae reveals how to respond to your session and conversion rates, the one amazingly simple strategy that most sellers overlook to improve profit margin, and how he built his multimillion-dollar Amazon bus --- Send in a voice message: https://anchor.fm/zonguru/message

Typically, a massive 20-30% of annual retail sales occur in the eagerly anticipated fourth quarter (Q4) on Amazon. So, how can you reach your sales potential during this festive period? This week, we chat with Liran Hirschkorn from Incrementum Digital about the forces that make your product a success in Q4. After managing over 100+ clients’ advertising accounts, Liran shares his best strategies for inventory management, pricing to maximize profits, and paid advertising. --- Send in a voice message: https://anchor.fm/zonguru/message

In the past two years, a new generation of heavily-invested firms has formed with the goal of buying Amazon businesses. In some cases, these buyers have hundreds of millions of dollars in the bank. So how can you ensure you don’t sell your Amazon business for less than its worth at exit point? In this episode, we venture into a mysterious, fascinating and fruitful corner of eCommerce. Our guest, Jake Barnett from Fortunet, a leading investment bank specialising in the sale of medium and large e-commerce businesses, shares his thoughts on the best time to sell, what exactly aggregators are looking for, and how to reach the price you want. --- Send in a voice message: https://anchor.fm/zonguru/message

With 82% of sales going through the Amazon Buy Box, competition for a share of this valuable real estate is rife. So how can you win and master the Buy Box? This week we chat with Ian Kaneshiro of Seller Snap about repricing strategies to help win the Amazon Buy Box. Find out why repricing is essential to the health of your business, what impacts the Buy Box algorithm, and the holy grail of repricing- velocity pricing. --- Send in a voice message: https://anchor.fm/zonguru/message