Every business, e-commerce or not, needs publicity - and if done properly, it can be absolute gold. After all, having good PR can kick start an eCommerce business’ conversion journey.  We have Seller Rocket founder James Falconer with us in this new episode to let us know all about promoting products, both on and off of Amazon, from a PR perspective.  To know more, visit sellerrocket.io --- 00:00 - Getting to know James 00:40 - What is Seller Rocket? 01:39 - Getting PR from Editorials on Amazon 04:04 - Why PR matters to entrepreneurs 05:59 - What are Amazon Editorial Recommendations? 08:51 - What is the Amazon Onsite Associate Program? 09:41 - How to get promoted through Amazon Editorial 11:44 - Amazon Editorial Benefits for New Brands 12:25 - How Seller Rocket does PR 14:29 - Off-Amazon Promotion Strategy: New Sellers 16:32 - Understanding Attribution and Cookies 17:42 - Low-cost PR strategy 21:07 - Systematic approach to PR 23:51 - Partnering with Seller Rocket --- For more Seller Interactive content, you can visit us at bit.ly/sellerinteractive

Are you a newbie to the eCommerce industry facing challenges when it comes to supply chain management? In this podcast episode, we have Mina Elias, CEO of MMA Nutrition LLC, talk about what beginners need to know when it comes to the tedious task of managing the supply chain for your Amazon business. Learn more about the process and how you can utilize your resources. To learn more from Mina, visit https://www.theppcuniversity.com/ https://www.thefbachallenge.com/ --- 00:00 - All About Supply Chain Management for Newbies 00:36 - Story of MMA Nutrition LLC CEO Mina Elias 07:54 - How Supply Chain Management Affects Beginners 09:00 - How to Optimize Supply Chain Management 11:55 - #1 Build a Relationship with your Manufacturer 13:28 - #2 Understand the Manufacturing Process 14:28 - Hire Company to Provide Inspections 20:46 - Save Money in Supply Chain Management Process 22:55 - #1 Save Money on Shipping 25:24 - #2 Put Your Efforts into Selling More 28:28 - How to Deal with Forecasting 33:18 - More About Supply Chain Management

Do you own your listing on Amazon? Can you protect it from Amazon Counterfeiters & Hijackers? 🤔 These are some of the questions you might be interested to ask when dealing with the legalities of your Amazon Brand. In this podcast episode, we all talked about it with Robert Wright from SuperHero Legal! 💼 🔥 Visit superherolegal.com for a consultation call with Robert. --- Timestamps 00:00 - Getting to know Robert 01:43 - What is Marketplace Superheroes? 04:55 - Difference of Counterfeiter & Hijacker 06:19 - How to protect your brand from counterfeiters 08:31 - #1 Importance of strong branding 09:21 - #2 Bundle your products 10:11 - #3 Become brand registered 12:47 - Importance of clearance searches 17:10 - Ways to create brand names 19:36 - Example of an invented term 20:53 - Example of a descriptive trademark 22:21 - Purpose of a trademark 25:57 - Importance of Brand Registry 30:33 - Protecting an unregistered brand from hijackers 35:39 - How to approach Amazon support 41:15 - Amazon's accelerator program for brand registry 48:45 - Superhero Legal --- Need help scaling your Amazon business? Book a free call on bit.ly/sellerinteractive

Reducing or calculating your ACOS can be a confusing subject and also a pain point for new and experienced Amazon sellers. In this podcast episode, our guest is Rick Wong, founder of Sellermetrics. Learn how you can utilize automation tools to help lower your ACOS. Check the timestamps below: 00:00 - Getting to know Rick 04:26 - What is Sellermetrics? 07:42 - Why Sell Your Company? 09:53 - Why use an Automation Tool? 13:40 - Keeping your ACOS low with Sellermetrics 19:33 - Types of Ad Inventory 22:01 - What is Dayparting? 26:18 - What is a reasonable ACOS? 32:26 - Calculating Your PPC Budget 38:24 - How Sellermetrics Differentiates from other Automation tools? 38:43 - #1 Feature | Centralized Metrics for Multiple Marketplaces 43:54 #2 - Feature | Optimize Ads Automatically & Manually 46:24 - Amazon Marketplaces: Start Launching NOW.  --- To know more about Sellermetrics, visit sellermetrics.app --- You can also join our weekly Amazon Newsletter for more relatable content — Sellerbites! Visit sellerbites.com IG: https://www.instagram.com/sellerinteractive/ Tiktok: https://www.tiktok.com/@sellerinteractive

Learn how you can build your own influencer network. What is that? In this podcast, Jayce shares how to connect, build and maintain a partnership with influencers over time to promote your products/services in exchange for a percentage/commission or even a flat rate. --- You can also join our weekly Amazon Newsletter for more relatable content — Sellerbites! Visit sellerbites.com IG: https://www.instagram.com/sellerinteractive/ Tiktok: https://www.tiktok.com/@sellerinteractive

Hundreds of Chinese Amazon sellers face suspension of their accounts due to shady selling practices in the marketplace. In the last several years, Amazon has been cracking down on black hat tactics on their platform, identifying those that used fake reviews and found illegal ways of obtaining them.  In 2020, Amazon prevented more than 200 million suspected fake reviews meant to manipulate customer perception and purchases on the e-commerce store. --- You can also join our weekly Amazon Newsletter for more relatable content — Sellerbites! Visit sellerbites.com IG: https://www.instagram.com/sellerinteractive/ Tiktok: https://www.tiktok.com/@sellerinteractive

Another day another… Lawsuit? As e-commerce evolves and tech giants continue to grow, the number of cases is increasing as laws struggle to keep up. DC Attorney General sued Amazon claiming that they are in violation of the antitrust laws accusing Amazon of unfairly inflating prices. They state that Amazon is "illegally abusing and maintaining its monopoly power by controlling prices across the online retail market". How this case is resolved will cultivate not only how Amazon operates but may also impact the third-party sellers who make up so much of their marketplace  If Amazon loses this case, it could unravel a new stage for sellers in the e-commerce space and how the future of Amazon is shaped. --- You can also join our weekly Amazon Newsletter for more relatable content — Sellerbites! Visit sellerbites.com

Shopping on Amazon can be incredibly overwhelming. With the number of offers that exist for the same product, customers would need to do some digging before settling on their best option. This is precisely why the Buy Box exists and why sellers are so keen on earning it. There are several factors to how Amazon selects which seller earns the Buy Box. By implementing these into your Amazon strategy, you're in a better position to win prime real estate and increase your chance for sales. So, what does Amazon look for in a listing? Learn more in this new episode of Amazon Authority. --- You can also join our weekly Amazon Newsletter for more relatable content — Sellerbites! Visit sellerbites.com

One day you're sourcing a product with lots of promise, and suddenly, the marketplace is flooded with that same SKU. Don't worry, you're not the only one - many sellers fail until their second or third listing attempt. Only 54% of sellers make it on their first launch so you might want to slow down on packing it up - there may be some remedies to your struggling listing. --- You can also join our weekly Amazon Newsletter for more relatable content — Sellerbites! Visit sellerbites.com 4qoqOwXLBfHAY75yaJJ1

In line with our celebration of powerful women, we have the opportunity to learn how an immigrant, solo mom built a successful 7-figure business on Amazon! Meet Regina Peterburgsky of Women on Amazon Podcast and find out how a woman like her beat the competition and dominate the marketplace in just a span of 14-months! If you are just getting started on your Amazon journey, you need to hear what Regina Peterburgsky has to say on how to drive your e-commerce business towards success. 0:00 - Intro 1:42 - Getting To Know Regina 5:32 - Amazon as an Opportunity 9:06 - How Retail & Sourcing Experience Became an Advantage? 11:20 - How to deal with foreign suppliers? 13:32 - 7 Business Models besides FBA 14:17 - Business Model #1 - Amazon Associates & Influencers 15:55 - Business Model #2 - Kindle Direct Publishing 16:27 - Business Model #3 - Hand Made 17:16 - Business Model #4 - Merch 19:18 - Difference between FBA & FBM 20:25 - Business Model #5 - Arbitrage 23:24 - Business Model #6 - Wholesale 23:45 - Business Model #7 - FBA 24:21 - Where to Start & Why for New Sellers 28:13 - Amazon Seller Mistakes to Learn from 29:42 - Optimize Your Current Listings or Keep Launching More? 32:22 - Being a Solopreneur 35:06 -What is Women on Amazon Podcast? ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Want to see more of Regina's content? Visit womenofamazon.com Podcast: https://podcasts.apple.com/us/podcast... IG: https://www.instagram.com/regina_peterburgsky/ Tune in for more!