Almost 30
Almost 30
Krista Williams & Lindsey Simcik | Wellness & Personal Growth Hosts
872. How We Built Almost 30 Into a Global Personal Growth Brand
1 hour 16 minutes Posted May 21, 2026 at 10:00 am.
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Show notes
K+L share the personal growth lessons behind building Almost 30 from a $15 microphone into a global brand + community. In this episode, they open up about the mindset shifts, self-awareness, and creative risks it took to find their voice, build trust with millions of listeners, and create something that truly connected.
They dive into what it takes to build a lasting podcast in 2026, why authenticity matters more than ever in the age of AI, and how your unique perspective can become your greatest advantage. If you’ve been waiting to share your ideas, start your creative journey, or build something meaningful, this conversation is your reminder that you don’t have to be perfect to begin.
K+L also reflect on the emotional side of entrepreneurship—navigating self-doubt, identity shifts, nervous system regulation, and the uncertainty that comes with growing something from the ground up. They share the lessons they’ve learned after 10 years of Almost 30 + why consistency, connection, and trusting yourself will always matter more than chasing perfection.
We also talk about:
Why most podcasts fail before they ever find momentum
The importance of finding your unique voice in the AI era
How to stop obsessing over downloads + focus on mastery
Why listeners connect more deeply with hosts than guests
The real reason community-building matters for podcast growth
How social media + short-form clips drive discoverability in 2026
The surprising psychology behind “cult-like” podcast communities
Why interview shows are harder to grow today than solo formats
The exact mindset shift that helped Almost 30 build a loyal audience for 10 years
Resources:
Instagram: @lindseysimcik 
Instagram: @itskrista 
Order our book, Almost 30: A Definitive Guide To A Life You Love For The Next Decade and Beyond, here: https://bit.ly/Almost30Book. 
Sponsors:
Ka’Chava | Go to https://www.kachava.com and use code ALMOST30 for 15% off your first order.
Cozy Earth | Head to https://cozyearth.com and use code ALMOST30 for up to 20% off! And if you get a Post-Purchase Survey, make sure to let them know you heard about Cozy Earth right here! 
Ritual | Don’t settle for less than evidence-based support. Save 25% on your first month at https://www.Ritual.com/ALMOST30. 
BetterHelp | This episode is brought to you by BetterHelp. Give online therapy a try at https://www.betterhelp.com/almost30 and get on your way to being your best self with 10% off your first month.
Chime | It just takes a few minutes to sign up. Head to https://www.Chime.com/ALMOST30.
Naturium | Give your skin the affordable, luxurious glow up it deserves. Go to Naturium.com/ALMOST30 for 10% off your first purchase today.
To advertise on this podcast please email: [email protected].
Learn More:
https://almost30.com/about
https://almost30.com/morningmicrodose
https://almost30.com/book
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https://youtube.com/Almost30Podcast
Podcast disclaimer can be found by visiting: almost30.com/disclaimer. 
Almost 30 is edited by Garett Symes and Isabella Vaccaro.