What are your thoughts on marketing strategy? Would you liken it to making a clay sculpture? Looking at analytics and data and then determining what was necessary – and what wasn't – made our guest realize how much marketing strategy is exactly like that. Interested? Then you should keep listening!   Top takeaways:  There is a multistep buying process for almost every purchase and often multiple stakeholders. Data measures, but creative drives - Marketing is math and magic. If you haven’t already, you need to incorporate creative in strategy sessions. It will help drive revenue! Full Show Notes Here!  Connect with Russ Somers: LinkedIn Lytho Website   Connect with All Things Growth Christina on LinkedIn Sree on LinkedIn Instagram Twitter   Thanks for listening to this episode of All Things Growth. You can find us on social media. If you have a topic you'd like us to cover, send us a DM on Instagram! 

Have you ever planned to launch your product on stage (like Steve Jobs with the iPhone perfectly orchestrated and massively distributed) only to have it fail miserably? If you don't have a real go-to-market strategy, keep listening...   Our guest in this episode is Derek Osgood. Derek is a former Silicon Valley marketing executive who spent over a decade leading and scaling marketing teams at rocket-fueled startups and brands such as PlayStation, Rippling, and BBVA.   Top reasons to listen to the complete episode:  Derek discusses the importance of consistent processes. Learn who should drive the go-to-market strategy.  Product launch differences and nuances.    Full Show Notes Here!    Connect with Derek Osgood: LinkedIn   Connect with All Things Growth Christina on LinkedIn Sree on LinkedIn Instagram Twitter Thanks for listening to this episode of All Things Growth. You can find us on social media. If you have a topic you'd like us to cover, send us a DM on Instagram!

Have you heard rumors that Artificial Intelligence (AI) will replace us in the marketing industry? Do you worry about its evolution and believe it will eventually evolve and replace us in the workforce?   Our guest on today's episode is Pam Didner, a marketing strategist, writer, speaker, podcaster, and author. We discuss how artificial intelligence can make your job much more efficient and help you make better decisions.    Top reasons to listen to the complete episode:  Insights on global content marketing  We dive into Artificial Intelligence  How to make AI work for you   Full Show Notes Here!    Connect with Pam Didner Twitter LinkedIn Facebook Instagram   Connect with All Things Growth Christina on LinkedIn Sree on LinkedIn Instagram Twitter   Thanks for listening to this episode of All Things Growth. You can find us on social media. If you have a topic you'd like us to cover, send us a DM on Instagram! 

Do you become paralyzed by fear whenever you have to present your metrics or have one-on-one client meetings? Did you know this fear might not be related to speaking at all? You might need to improve your listening skills and learn how to connect with clients through storytelling.   In this episode, we are talking to Misty Megia about how she combined her experience in the theatre and business world to assist high-achieving leaders who want to deliver powerful presentations.   3 reasons to listen to the complete episode:  Learn how Misty used her background in theatre and business to develop step-by-step problem-solving strategies. Why do people struggle with public speaking or storytelling Examples of how to use storytelling to increase revenue   Full Show Notes Here!   Connect with Misty Megia Website Instagram  Facebook  LinkedIn   Connect with All Things Growth Christina on LinkedIn  Sree on LinkedIn Instagram Twitter   Thanks for listening to this episode of All Things Growth. You can find us on social media. If you have a topic you'd like us to cover, send us a DM on Instagram! If you enjoy our show, please give us a follow, rate, and review and come back for more exciting episodes!

Do you feel you need to fill the gap between your marketing and customer care? Maybe it's time to sit down and listen to customers' calls. In this episode, we talk to Brandi Starr about the marketing magic that happens at the intersection of strategy, creativity, and technology and their role in the Go to Market strategy.    Top 3 reasons to listen to this episode: The Go to Market strategy in small vs. large companies Shifting from Chief Marketing Officer to Chief Market Officer How marketing roles are evolving Full Show Notes Here!  Mentioned Resources CMO to CRO: The Revenue Takeover by the Next Generation Executive  You Are a Badass: How to Stop Doubting Your Greatness and Start Living an Awesome Life   Connect with Brandi Starr Revenue Rehab Podcast LinkedIn   Connect with All Things Growth Christina on LinkedIn Sree on LinkedIn Instagram Twitter   Thanks for listening to this episode of All Things Growth. You can find us on social media. If you have a topic you'd like us to cover, send us a DM on Instagram! If you enjoy our show, please give us a follow, rate and review on Apple Podcasts or Spotify, and come back for more exciting episodes!

Does your business model feel like it needs to change? Maybe it isn't keeping up with all the changes in today's market. In this episode, we talk to Tushar Kant about the many things that are changing in our industry and how important it is to think about the entire journey of making sure your products have the alignment to endure the changes.  Top 3 reasons to listen to the complete episode:    How go-to-market strategy contributes to revenue growth in larger organizations. What you need to learn and unlearn to grow when growing away from a traditional model. Who owns the go-to-market strategy according to Tushar. Full Show Notes Here!   Mentioned Resources Start with Why by Simon Sinek Leaders Eat Last by Simon Sinek Jack: Straight from the Gut by Jack Welch Only the Paranoid Survive by Andrew Grove   Connect with Tushar Kant LinkedIn   Connect with All Things Growth Christina on LinkedIn Sree on LinkedIn Instagram Twitter Website   Thanks for listening to this episode of All Things Growth. You can find us on social media. If you have a topic you'd like us to cover, send us a DM on Instagram! If you enjoy our show, please give us a follow, rate, review on Apple Podcasts or Spotify, and come back for more exciting episodes!

When it comes to your go-to-market strategy, how does product fit? How does marketing fit? Do you feel like they can work better together?    Today, we are talking to Tammy Estes about the importance of shifting your product and business based on your consumers' feedback and how this helps you have a more robust product and position in the marketplace and better align with your customer. Here are three reasons why you should tune into the entire episode.    How roles play together in developing and executing a go-to-market strategy Improving processes by defining and implementing a go-to-market strategy Being a woman in Tammy's role     Full Show Notes Here   Connect with Tammy Estes LinkedIn   Connect with All Things Growth Christina on LinkedIn Sree on LinkedIn Instagram Twitter   Thanks for listening to today's episode of All Things Growth. You can find us on social media and on our website. If you have a topic you'd like us to cover, send us a DM on Instagram! If you enjoy our show, please give us a follow, rate and review on Apple Podcasts or Spotify, and come back for more exciting episodes!

When did you last sit down to look at your GTM strategy? Maybe it is time to make some slight changes. Today we are talking to Anand Akela about the evolution of his go-to-market strategy, playbook, and how it will continue to evolve in the future.    Anand Akela is a seasoned product marketing executive leading the GTM strategy, Product and Solutions Marketing at Nutanix. Before joining Nutanix, Anand was VP of product marketing at Tricentis. Earlier, Anand worked at CA Technologies, AppDynamics, Oracle and HP in various product marketing, product management, and engineering roles. Anand received his MBA from The Fuqua School of Business, Duke University, and a BS in Computer Science from Pune University in India.   "Having a go-to-market strategy is not good enough. As the saying goes: the strategy or vision without planning on of execution is like a nightmare." - Anand Akela   Highlights from today's discussion with Anand include: Introducing Anand Akela (1:25) What Go to market strategy means for Anand (2:21) Experience with consolidating products and strategies (4:54) Just having a go-to-market strategy is not good enough (6:20) The complexity of filling the gaps in a go-to-market playbook (10:12) Anand's trials and successes in developing his GTM playbook (13:53) Using functionality and value to develop your go-to-market strategy (20:45) Driving alignment for execution excellence (23:15) The importance of keeping your customers informed (29:16) Evolving your playbook as your company evolves (31:43) How product marketing has evolved - and how it will change going forward (34:30) Critical skills for marketers (39:29) Anand's greatest takeaway (41:47) People to learn from (43:37)   Go-to-market strategies are not one-size-fits-all, and you will likely need to tweak and evolve your playbook as your company grows. Anand's story is an excellent example of how he has learned from his successes and failures to create a GTM strategy that works for his business. If you are looking for help creating or refining your go-to-market strategy, reach out to us – we would be happy to learn more!   Connect with Anand Akela Twitter   Connect with All Things Growth Christina on LinkedIn Sree on LinkedIn Instagram Twitter   Thanks for listening to today's episode of All Things Growth. You can find us on social media and on our website. If you have a topic you'd like us to cover, send us a DM on Instagram! Give us a follow, rate and review on Apple podcasts or Spotify, and come back for more exciting episodes! 

In this episode of All Things Growth, Christina Del Villar and Sree Chadalavada discuss go-to-market strategy: what it is, who owns it, and how it should be executed. Together they will cover best practices and challenges, including:   Corporate strategies, sales strategies, or marketing plans are not go-to-market strategies. Most organizations lack a clear owner of the GTM strategy, which causes inefficiencies and holds companies back from revenue growth. The role of the customer in the GTM strategy Critical success factors of a GTM strategy When and how to update a GTM strategy for an evolving market   Does your organization have a clear owner of the GTM strategy? Who do you think should own the GTM strategy? We'd love to know more about your strategy and how your organization comes together! Come share with us on social media!   Listen in to their conversation, or read on for the full episode transcript.   Connect with All Things Growth Christina on LinkedIn Sree on LinkedIn Instagram Twitter   Thanks for listening to today's episode of All Things Growth. You can find us on social media and our website. If you have a topic you'd like us to cover, send us a DM on Instagram! Please give us a follow, rate, and review on Apple podcasts or Spotify and come back for more exciting episodes if you enjoy our show!

Is your company keeping up with all the technological changes taking place over the years? Are all your departments collaborating and aligned to help your company grow? Today we are talking to Vamshi Sriperumbudur about his experience as a CMO and how each department can work together to keep up with their customer's expectations. Vamshi is a passionate, results-driven senior marketing leader of cloud-based B2B software platforms and applications(PaaS/SaaS). He has successfully led the digital transformation of the marketing function at large enterprises and startups with a "blueprint" for go-to-market strategy, messaging, and execution with integrated campaigns to drive awareness, market leadership, and revenue globally.   "Difference between traditional and SAAS, to me is, making the customer successful, quickly and build on that success. And that's helpful. It's a win-win for everyone." - Vamshi Sriperumbudur.   Highlights from today's discussion with Vamshi include: Introducing Vamshi Sriperumbudur (1:33) Go-to-market strategy from Vamshi's perspective (2:13) Calibrating and aligning multiple playbooks (6:38) Shifting the customer journey throughout the years (10:17) Product management in the playbook (12:35) Collaboration between marketing and product management (16:59) Product marketing vs. go-to-market (19:51) Improving the go-to-market strategy (24:11) Keeping up with go-to-market trends (27:08) What marketing and sales need right now (30:58) Vamshi's biggest takeaway from today's conversation (34:55) Who should own the go-to-market strategy (37:55)   Are you keeping up with your ideal customers during these ever-changing times? How is your company playbook collaborating and aligning to ensure your customers are always in mind? We love feedback and would love to know more about your strategy and how your organization comes together! Come share with us on social media! Connect with Vamshi Sriperumbudur LinkedIn Connect with All Things Growth Christina on LinkedIn Sree on LinkedIn Instagram Twitter Website Thanks for listening to today's episode of All Things Growth. You can find us on social media and our website. If you have a topic you'd like us to cover, send us a DM on Instagram! Please give us a follow, rate, and review on Apple Podcasts or Spotify and come back for more exciting episodes if you enjoy our show!