All Marketing Matters with Phil Sasso explores short tips, tricks and thoughts about marketing, advertising, public relations and promotions.

A quick look at the softer side of technology.

STRATEGY: Personal Technology

A quick look at the idea of an active customer service policy.

STRATEGY: Customer Service Policy

A quick look at what market you're trying to sell to.

A quick look at the honesty of your marketing material.

A quick look at what people will pay for special edition products.

A quick look at how to improve your direct mail effectiveness.

A quick look at the strategy of putting limits on items sold.

A quick look at pushing prospects causing them to pull back.

A quick look at the psychology behind brand awareness.