On this episode of AIM In Practice, host Jess chats with Debbie Shearer about topics ranging from subscription-based wellness programs to transitioning from massage therapy to the insurance industry. Join in as they discuss the importance of value in their business, and the pillars that make up a great massage experience. They also share insight on self-development and the challenges of building relationships in the wellness industry. Plus, they dive into some must-read books that have helped shape their success, like "The Alchemist" and "The Go-Giver." Don't miss out on these key takeaways that can help elevate your personal or professional life.