On this episode of AIM In Practice, we learn about the challenges of running a massage clinic that specializes in lymphatic drainage therapy. The clinic owner shares their passion for creating a positive environment for both employees and customers that emphasizes hope over financial success. They discuss the importance of educating the public about the benefits of lymphatic drainage therapy and the challenges of balancing multiple responsibilities while maintaining costs. Additionally, the episode explores the importance of personalizing therapy sessions to suit clients' needs and the value of continuing education for massage therapists. Tune in for an in-depth discussion on the business of massage therapy and the impact it can have on patients' lives.