How Sensory Experiences Drive Brand Loyalty: A Conversation with Etan Polinger | Season 1, Episode 7
SUMMARYIn this episode of the AI-Branding Podcast, host Mark de Grasse talks with Etan Polinger of MakesSense.ai and Prosperous Media about the importance of experiential marketing in today’s AI-driven world. Etan shares his expertise on crafting immersive customer experiences, from MedSpa grand openings to high-end biohacking facilities. The conversation touches on why engaging all the senses is key to building trust, loyalty, and an unforgettable brand journey. Whether you're a seasoned mar...
Oct 2, 2024
40 min
SUMMARYIn this episode of the AI-Branding Podcast, host Mark de Grasse chats with Jay Vics, founder of JVI Mobile Marketing, about making AI accessible and marketable. Jay shares his approach to helping clients understand AI by showing real-world applications rather than just explaining concepts. From creating interactive AI tools to hosting monthly webinars, Jay believes in the power of demonstration to convert curiosity into commitment. They also discuss Jay's experiences building AI-driven...
Sep 30, 2024
25 min
SUMMARYIn this episode of the AI-Branding Podcast, host Mark de Grasse sits down with Gabriel Vangelatos from Before the Rise to discuss the journey of reviving Mama Jenny's Cheesecakes. Gabriel shares his experiences of launching a cheesecake business that initially failed due to a lack of branding and marketing strategy. Now, with the help of AI branding techniques, he's rebranding and preparing to relaunch with a renewed focus on brand identity and customer experience. This conve...
Sep 15, 2024
26 min
SUMMARY:In this episode of the AI-Branding Podcast, host Mark de Grasse welcomes Stephanie Nivinskus, CEO of Sizzleforce Marketing, to share her journey in marketing and the role AI plays in her current strategies. Stephanie, a 30-year veteran of the industry, discusses her early career, the pivotal moment when she embraced AI tools, and how it transformed her approach to copywriting. Together, Mark and Stephanie explore the future of AI in marketing, how to leverage it for creative efficienc...
Sep 5, 2024
32 min
SUMMARYIn this episode of the AI-Branding Podcast, host Mark de Grasse chats with Matt Olson, founder of MGO Studios. They explore the evolving role of websites in branding and marketing, emphasizing the need for businesses to invest in content-rich, community-focused sites. Matt shares his insights on how AI is transforming website development, from creating personalized user experiences to generating vast amounts of content efficiently. They also discuss the importance of maintaining contro...
Sep 3, 2024
38 min
SUMMARYIn this episode of the AI-Branding Podcast, host Mark de Grasse welcomes Wali Anwaar, a key partner at AI Branding Academy and the founder of Quantum Growth Accelerator. Wali shares his inspiring journey from a commission-based marketer to a successful digital entrepreneur. He discusses the critical role of AI in scaling his business, the importance of branding, and how the right systems can transform marketing strategies. Wali’s approach to integrating AI with traditional marketing pr...
Aug 20, 2024
36 min
SUMMARYIn this episode of the AI-Branding Podcast, host Mark de Grasse sits down with Axel Simon, founder of AS Digital Marketing Solutions, to explore the often overlooked emotional dimension of customer avatars. Axel shares his unique approach to integrating emotional intelligence into marketing strategies, emphasizing the importance of understanding not just the demographics but the deeper emotional drivers of customers. The discussion delves into the practical applications of AI in refini...
Aug 15, 2024
38 min