Show notes
Everyone’s talking about AI in marketing. But most of it is hype, fluff, or screenshots of ChatGPT doing something useless. This episode is different.Gael Breton ( @AuthorityHackerPodcast ) shows the real systems he’s using to replace time-wasting tasks, write high-performing content, and ship more work, without losing quality.We’re talking about AI workflows that actually work in a lean, fast-moving marketing team.We cover: (00:00) Intro(01:35) AI in marketing is broken. Here's how to fix it.(03:22) Use Gemini to uncover B2B AI opportunities(05:57) Why content still matters in the age of AI agents(09:03) Auto-generate podcasts and deep research summaries(11:27) Research video libraries with NotebookLLM(15:31) Tim’s evolving take on AI-generated content(18:43) Use AI to write high-engagement newsletters(26:48) Feedback, refinement, and keeping AI content human(31:33) Smarter, not spammy: Using AI like a creative calculator(41:20) AI agents + MCP server to automate SEO tasks(47:18:07) OutroWe hope you enjoyed this episode of Ahrefs Podcast! As always, be sure to like and subscribe (and tell a friend). Where to find Gael:LinkedIn: https://www.linkedin.com/in/gael-breton-78305118X: @GaelBretonWebsite: https://www.authorityhacker.com/Where to find Tim:LinkedIn: (https://www.linkedin.com/in/timsoulo/)X: @timsouloWebsite: https://www.timsoulo.com/_______________Referenced in this episode:Ahrefs – https://ahrefs.com/Authority Hacker – https://www.authorityhacker.com/Gemini (Google AI) – https://deepmind.google/technologies/gemini/Claude (Anthropic) – https://claude.ai/NotebookLM – https://notebooklm.google/Perplexity AI – https://www.perplexity.ai/Firecrawl – https://www.firecrawl.dev/Make.com – https://www.make.com/n8n – https://n8n.io/CapCut – https://www.capcut.com/Opus Pro – https://www.opus.pro/Notion AI – https://www.notion.so/product/aiBuffer – https://buffer.com/_______________Ahrefs PodcastHost: Tim SouloPodcast Producer: Michelle LindnerIntro Storyboard: Tim SouloIntro Video Lead: George DolgikhIntro Video Animations: Ilya YakymchuckFilmed with: @Riversidefm #ai, #automation, #businessscaling, #technology, #entrepreneurship, #saas, #innovation, #brand, #contentcreation, #marketingstrategies, #businessgrowth, #aiworkflow, #aicontentcreation
