Ahrefs Podcast
Ahrefs Podcast
Ahrefs Podcast
How to charge THOUSANDS for SEO consulting
1 hour 19 minutes Posted May 28, 2024 at 1:00 pm.
) Introduction and Eli's background
) Going Solo and Creating Product-Led SEO
) Holistic SEO vs Product-Led SEO vs Programmatic SEO
) Accepting Clients and Creating SEO Strategies
) How Long Should Client Engagements Be?
) Outbound Marketing and Client Acquisition
) The Unexpected Success of Writing a Book
) The Potential Impact of Google's SGE
) Will ChatGPT Launch a Search Engne?
) Will Google Announce That Guest Posts Pass No Value?
) Does SEO Ever Change?
) Company Size and Marketing Attribution
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1:19:39
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Show notes
How can you land big-name clients like Zendesk, Quora, Wordpress, and Shutterstock? And how can you shift to a better-paying structure as a consultant?
Eli Schwartz reveals how coining the term "product-led" SEO and writing a book about it opened doors he never thought possible, why it's a mistake to charge by the hour instead of by the product, and why SEOs should be charging more than $100 per hour.
He also discusses his 2024 predictions for Google SGE, ChatGPT as a search engine, and whether guest posts will pass any value in the eyes of Google.
In this episode, we cover:
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Where to find Eli:
LinkedIn: https://www.linkedin.com/in/schwartze
X: https://x.com/5le
Newsletter: https://productledseo.substack.com/
Website: https://www.elischwartz.co/
Where to find Tim:
LinkedIn: https://www.linkedin.com/in/timsoulo/
X: https://x.com/timsoulo
Website: https://www.timsoulo.com/