Agtech - So What?
Agtech - So What?
Sarah Nolet
Better outcomes, not lower costs: rethinking agtech in horticulture, with Mark Trzaskoma
33 minutes Posted Apr 29, 2026 at 8:00 pm.
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Show notes
Agtech adoption in horticulture isn’t about cutting costs, it’s about improving outcomes through continuous, data-driven decisions. In this episode, Mark Trzaskoma shares how a “test, measure, learn” approach is reshaping orchard systems, and why the biggest opportunity may lie beyond the farm gate in reconnecting producers with consumers.
Companies: Battunga Orchards • Topics: crops-horticulture, ag-tech-adoption, labor, autonomy-robotics