Agency on Record
Agency on Record
Jason Ocker & Mike Colombo
Mike Colombo and Jason Ocker from the digital agency Maark discuss creativity and technology in a commercial world. Except it gets a lot messier than that. A weekly podcast from the agency's headquarters in Boston.
Digital Transformation Means Productizing, not Digitizing
Jay Wightman, head of digital experience at Manulife Investment Management, joins us to talk the data and product challenges of the company's digital transformation and how Maestro was a critical part of the solution. Mike and Jason want you to go to http://maestro.maark.com/.
Jun 1, 2021
50 min
The Sacrifice of Style
In the holy trinity of story, vision, and style, style is often the one sacrificed. That can be true whether it's art, marketing, or digital experiences. Mike and Jason just want style to be in style.
Apr 2, 2021
47 min
Minimum Viable Products Are Rarely Viable
There are many reasons to release a minimum viable product (MVP) in the software world--to hit a deadline, to test the concept on the market, to lower cost--and they're all probably wrong strategies. Mike and Jason just want you to knock off the M and V and focus on the P.
Mar 24, 2021
35 min
Turns Out, We Don't Need Google Search Anymore
It sounds weird to say, but we've outlived Google Search's usefulness. It's full of ads, we never make it past page three of its results, it's hard to trust its objectivity, and the privacy concerns aren't going away. That means any other search engine is just as good, if not better. Mike and Jason just want to retrain the muscle memory that sends them to Google every time.
Mar 15, 2021
39 min
Awesome at Vaccines, Awful at Software
We pushed the bounds of science and bureaucracy to create a COVID vaccine in record time. But the simple online form for getting it is broken in every way despite big agencies and major companies building it. Even worse, this software fail is the state of the industry. Mike and Jason just don't want people to die from bad software.
Mar 9, 2021
39 min
The Real GameStop Story is the Hysteria Created by Consumer Platforms
It was fun to root for the Redditors, but the GameStop debacle shows yet again how software platforms are best at turning individuals into faceless, hysterical mobs. Mike and Jason are just sore they didn't get in when they were trading shares for old Nintendo cartridges.
Feb 2, 2021
30 min
In Defense of Apathy on the Socials
Social media forces us to be emotionally attached to everything due to the social pressure to make statements or the unending need to post content. But the rabid pursuit to be "in the conversation" is exhausting and fomentative. We need more emotional impartiality. Mike and Jason are working on the self-help book: Not Caring Yourself into a Better Life.
Jan 21, 2021
31 min
The Thin Line Between Product and Marketing, with Cassidy Shield
We welcome to the podcast Cassidy Shield, VP of Marketing at Narrative Science, a company dedicated to telling engaging stories through data. We go way back with Cassidy, maybe too far back, and we get to pick his brain about who in the company should own the product vision and what the heck that even means (TL;DL: It should be Marketing).
Jan 11, 2021
47 min
Did Maark Survive 2020?
Do we want to look back at 2020? Of course we do. It was a strange year for everyone, a tragic year for some, and--from a digital industry perspective--an enlightening year. Mike and Jason just want to record this podcast in person again.
Dec 31, 2020
46 min
Can Artists Be as Prolific as the Digital World Demands and Still Be Great?
The digital world has increased both consumption and production of both art and content to crazy levels. But has that voracious cycle caused us to lose something important? Mike and Jason just want to rehash old college dorm arguments...in the digital world.
Nov 22, 2020
39 min
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