Agency
Agency
Brad Yale
Conversations to Improve Agency-Client Business.
Kickboxing, Meditation, and Yoga to Run Agencies and Win Pitches with Lydia Hoye, Founder of Bound to Prosper
In this episode, Lydia Hoye, the founder of Bound the Prosper, stops by to chat about the challenge and opportunities of opening a new agency and all the ways we can improve the advertising agency pitch process.
Nov 1, 2021
39 min
When Pitching, We Want to Date with Toni Dufour, EVP, Chief Growth Officer at McCann Health New York
In this episode, Toni Dufour, EVP, Chief Growth Officer at McCann Health New York, drops in to chat about how pitching is really like dating.
Oct 28, 2021
37 min
The Future of Work with Megan Weizel, Managing Partner + Career Strategist at Salmela
In this episode Megan Weizel, Managing Partner and Career Strategist at Salmela stops by to talk about the future of work.
Oct 25, 2021
57 min
Balancing Reality with the Best-Case Scenario with Shai Kushner, Associate Director Project Management at Real Chemistry
In this episode, Shai Kusher, Associate Director Project Management at Real Chemistry, drops by to chat about what project management is really all about and why Stone Cold Steve Austin prepared him for advertising agency life.
Oct 21, 2021
28 min
The Strategist Roundtable with Maggie Cavaliere, Yamna Anwar, and Eric L. Hu
The Strategist Roundtable: A conversation about the current and future state of Strategy and Inclusion in the Advertising Agency world.
Oct 18, 2021
1 hr 4 min
The Winning Combination of Brilliant and Instinctual Creative Plus Long-Term Data Insights with Florian M. Heinrichs, Founder of Client Friendly
In this episode Florian M. Heinrichs, Founder of Client Friendly and Co-Hose of the Podcast "Unbillable Hours" drops by to chat about thinking differently about the advertising agency model and the need to allow for 65% - 75% billable rates.
Oct 15, 2021
42 min
Expanding the Agency Standard Operating Procedure with Stephanie Robinson, Associate Account Director at Heartbeat
Stephanie Robinson, Associate Account Director at Heartbeat is one of the loveliest people working in the advertising agency industry today. She is smart, hard working, has a deep understanding of proper agency-client management, and always keeps you wanting more. In this episode, Stephanie drops by to chat about how for agencies to continue to grow, they need to look beyond their normal operating procedure in ideas, executions, account types, and who they employ.
Oct 13, 2021
20 min
Know Your Ethos and Communicate It Clearly with Andre Hansen, Creative Director, VP EMEA at Vertic
In this episode, Andre Hansen, Creative Director, VP EMEA at Vertic in Copenhagen, drops by to chat about how to strategically and creatively think about advertising in different international markets and how, for agencies to succeed, they need to understand their ethos and communicate it clearly.
Oct 11, 2021
45 min
A Strategic Cereal Chat with Alexa McGriff, Associate Director of Brand Strategy at Chemistry
A strategic conversation about cereal branding, execution, social analysis, and optimizations.
Oct 8, 2021
28 min
Fixing the Pitch: A Controlled Rant
In this episode, a controlled rant, in five parts, attempting to fix the advertising agency pitch process: The Request for Proposal, Building the Pitch, The Pitch, Did You Win, and Solutions.
Oct 7, 2021
24 min
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