Advertising Stories
Advertising Stories
Peter Levitan
Peter Levitan’s Advertising Stories delivers unvarnished, funny, even battle sagas from glib advertising agency creative directors, account managers, media geniuses, and even big brand client marketers. We’ll talk about creating ads; trying to sell them; not selling them; making the logo bigger; my dad likes his idea better; how I lost that account; how I got that ad job; plus ad agency expense account hijinks across six continents. Peter’s friends are a globe’s worth of glib, over-educated storytellers that have delivered really important cultural messages like, “Taste The Rainbow”, “What’s In Your Wallet”, “Where’s The Beef” and Uzbekistan Airlines' comforting, “Good Luck.” Join Advertising Stories every week for an off-the-rails conversation with the advertising and marketing world’s experts.
What Kind Of Advertising Agency Are You? Here's How To Help Future Clients Love You.
Thank You, Google's NotebookLM, For This Episode.Some words from my book, "How To Build A Kick-Ass Advertising Agency," on how to position, describe, and sell your advertising agency services.
Oct 26, 2024
20 min
New Marketing Agency Client Prospecting Tips
This podcast is generated by Google's NotebookLM.Here are some powerful angles on how to build out a new client prospecting system.SEO has gotten rather tricky. So, get out and use account-based marketing tools.
Oct 25, 2024
12 min
"The Mistake - A Vietnam War Photography Program
This podcast is generated by Google's NotebookLM."The Mistake" is a new Vietnam-based photography series by photographer and author Peter Levitan that aims to capture the untold stories of the last remaining soldiers from the American / Vietnam War. This project will illuminate the long-lasting impact of one of the 20th century's most controversial conflicts through intimate portraits and personal interviews.A most critical mistake of the war was that the Americans thought that they were...
Oct 24, 2024
10 min
How To Be A Brilliant Podcast Guest | EP: 42
Thomas Schwab and Interview Valet - The Best System To Help You To Become A Podcast GuestA podcast guest that is on the ideal show, with the right message, the right interview technique, and effective podcast marketing wins more awareness, friends, and wonderful personal and business branding. Being a podcast guest also helps you sell more of what you are selling - ideas, products, and services. You like that. Right?So, take a listen and find out how to get rich and famous. Faster. OH, Interview Valet does it all for you. I know. They did it for me.  OH, OH, do you like FREE? Go directly to Interview Valet and you can get a free copy of the informative 149-page book Podcast Guest Profits. Grow Your Business With A Targeted Interview Strategy.Like Links...Interview ValetThomas Schwab on LinkedInAdvertising Stories. "The most important advertising industry podcast."  Ad World MagazineEven More?!Hypnotism coming: Remember to subscribe to Advertising Stories. Remember to subscribe to Advertising Stories. Remember... so you will hear my whole series of truly exceptional interviews with marketing leaders. Like Thomas.A nice thing for me… Feedspot has recognized Advertising Stories as being a top 15 advertising podcast.
Sep 20, 2021
32 min
How To Get More Advertising Agency New Business Leads. | EP: 41
Steve Ratti  And The Ratti Report - Advertising Agency New Business Leads Served Up DailyAs Steve Ratti, the Managing Editor of The Ratti Report says: "Ratti Report is the leading digital newspaper for ad agencies aggressively seeking pitchable new business intel. Celebrating 10 years in publication, we continue to track down great clients for our great agency membership."The bottom line for The Ratti Report is that it delivers 1,000 or so new business leads per year - a few new ones each day.  These are actionable leads for the advertising agency universe.Steve Ratti on LinkedIn.The Ratti Report. YO - Hypnotism coming: Remember to subscribe to Advertising Stories. Remember to subscribe to Advertising Stories. Remember... so you will hear my whole series on virtual pitching.A nice thing for me… Feedspot has recognized Advertising Stories as being a top 15 advertising podcast.
Feb 24, 2021
33 min
Virtual Pitching #4 - Neuroscientist Patrick Renvoisé On Your Sales Brain On Zoom | EP: 40
Patrick Renvoisé  of Sales Brain On How To Manage A Brain  On ZoomJust listen to this neuroscientist on how to sell using a virtual system like Zoom.What is Patrick's Sales Brain? .... "SalesBrain is the first neuromarketing agency with a scientific persuasion model that helps companies achieve scientific growth, rapid growth and proven growth. SalesBrain increases marketing and sales performance by targeting the decision making part of your customer’s brain with a unique, award-winning, science-based  NeuroMap®."Patrick Renvoisé on LinkedInSales Brain# 4 in this virtual pitch series. Go listen to #1 with the leading advertising agency pitch consultant.YO - Hypnotism coming: Remember to subscribe to Advertising Stories. Remember to subscribe to Advertising Stories. Remember... so you will hear my whole series on virtual pitching.A nice thing for me… Feedspot has recognized Advertising Stories as being a top 15 advertising podcast.
Dec 1, 2020
40 min
Virtual Pitching #3 - How To Control A Very Important Large Meeting. Yes, You Can Do It. | EP: 39
True Story's Elicia Putnam On Managing Large & Critical Group Retreats -- VirtuallyNo way we are going to be able to do a retreat online. Impossible. Right? Wrong.Elicia tells y'all how to guide a group that needs to get aligned, to meet their potential to talk with each other. The right way to get stuff done.This is especially important when people in the same company are hanging out faaaar apart.Elicia Putnam on Linkedin.True Story on the virtual meeting. "How to lead a retreat over Zoom."# 3 in this virtual pitch series. Go listen to #1 with the leading advertising agency pitch consultant.YO - Hypnotism coming: Remember to subscribe to Advertising Stories. Remember to subscribe to Advertising Stories. Remember... so you will hear my whole series on virtual pitching.A nice thing for me… Feedspot has recognized Advertising Stories as being a top 15 advertising podcast.
Nov 18, 2020
29 min
Virtual Pitching Series #2 - How To Win A Dating App Advertising Client | EP: 38
An Advertising Agency CEO On How To Win A Virtual PitchLinda Lane Gonzalez, CEO of Miami's Viva Multicultural agency on how to win a virtual pitch. Combine Zoom + love + hooking up + a very smart advertising agency + video + influencers + interviews + keeping the ball rolling down the virtual field to go get a new client connection. This is a how-to get past not being in the same room BUT still exciting the client and winning. # 2 in this virtual pitch series. Go listen to #1 with the leading advertising agency pitch consultant.Linda Lane GonzalezViva MulticulturalThe Levitan Pitch. Buy This Book. Win More Pitches.YO - Hypnotism coming: Remember to subscribe to Advertising Stories. Remember to subscribe to Advertising Stories. Remember... so you will hear my whole series on virtual pitching.A nice thing for me… Feedspot has recognized Advertising Stories as being a top 15 advertising podcast.
Nov 9, 2020
25 min
How To Win A Virtual Agency Pitch With Lisa Colantuono of AAR Partners. | EP: 37
The #1 Advertising Agency Search Consultant On How To Win A Virtual Advertising Agency New Business Pitch.AAR Partners' Lisa Colantuono covers the good, bad, and ugly of virtual selling. This might just be the most compelling interview I have done on Advertising Stories. 37 since June.Lisa covers how to manage the virtual "Brady Bunch room"; how to be human; the art of managing body language; what to do in advance of the session; creating creative brand differentiation; backgrounds; and even, oh no, how to use online presentation tools like Powerpoint.Lisa on LinkedInAAR PartnersThe Levitan Pitch. Buy This Book. Win More Pitches. YO - Hypnotism coming: Remember to subscribe to Advertising Stories. Remember to subscribe to Advertising Stories. Remember... so you will hear my whole series on virtual pitching.A nice thing for me… Feedspot has recognized Advertising Stories as being a top 15 advertising podcast.
Oct 29, 2020
1 hr 5 min
GO: Listen To The Smartest Person In Advertising. | EP: 36
OK, The Smartest? Well, This Is, In Fact, Arguably The Truth.  And, Michael Moszynski  Does Have An English Accent To Boot.Michael and his Creative Director business partner  Alan Jarvie built what is arguably the world's greatest global ad agency out of, get this,  just one office in London. Oh, and they named it London Advertising.People, this is a learning experience. Put the headphones on and go for a walk and a listen.London AdvertisingThe London Advertising Advertising program. Yes, they used advertising to promote the agency. The case study.The Saatchi & Saatchi "Face" commercial for British Airways. Sixty brilliant seconds from the land of the BIG idea.YO - Hypnotism coming: Remember to subscribe to Advertising Stories. Remember to subscribe to Advertising Stories. Remember...A nice thing for me… Feedspot has recognized Advertising Stories as being a top 15 advertising podcast.
Oct 22, 2020
43 min
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