Advertising Specialty Institute
Advertising Specialty Institute
ASI
The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web is the industry's leading tool for sourcing hundreds of thousands of products. A family-owned business since 1964, ASI also provides online research, marketing, advertising opportunities, trade shows, education, award-winning magazines, newsletters, custom websites and catalogs to help members sell, market and promote their brands. Visit ASI at www.asicentral.com and on Facebook, Twitter, LinkedIn, YouTube and the CEO's blog.
Convergence Corner: Denise Gustavson Explains Why Print Isn't As Scary as It Seems
The vice president of editorial and content strategy for PRINTING United Alliance delivers key points from her ASI Show Chicago presentation.
Aug 14
14 min
Promo Insiders: Megan Spire on Leading BELLA+CANVAS Into Next Chapter
The executive vice president of the fashion blanks supplier discusses what the acquisition by Counselor Top 40 supplier SanMar means for its future.
Aug 13
23 min
Promo Insiders: Inside The Promo Industry’s Uneven Second Quarter
ASI’s Nate Kucsma and Hannah Rosenberger break down the promotional products industry’s 2.5% second quarter sales growth – and why some distributors thrived while others struggled.
Aug 6
22 min
Promo Insiders Deep Dive: Inside Trade Talks Between U.S., Canada and Mexico
In this episode of Counselor’s Promo Insiders Deep Dive podcast, Digital News Editor Tara Lerman uncovers the intricacies of the U.S. Mexico Canada Agreement – with the help of a couple trade and compliance experts.
Jul 31
28 min
Promo Insiders: All the Highlights From ASI Show Chicago
Brendan Menapace, content director for Print & Promo Marketing, reflects on covering his first ASI Show at McCormick Place, from insightful professional development to an inspiring keynote and memorable Counselor Awards.
Jul 30
14 min
Promo Insiders: Counselor’s 2026 Woman of Distinction on Mentorship, Meaning & Leading with Humanity
Jodie Schillinger, executive vice president at Maple Ridge Farms and Counselor’s 2026 Woman of Distinction. joins this week’s episode of Promo Insiders to discuss mentorship, meaningful leadership and why creating a sense of belonging can transform workplaces, careers and communities.
Jul 27
30 min
Convergence Corner: Justin Zavadil on ASB's Print & Promo History & His New Role
Justin Zavadil, recently named CEO & president, reflects on the company's history in print and transition to promo.
Jul 24
20 min
Promo Insiders: Lessons on Leading Through Crisis From Counselor’s 2026 Person of the Year
Randy Carr, CEO of World Emblem, talks about how fear built his family business and his bold plan to future-proof the company.
Jul 23
22 min
Promo Insiders: Our Print and Promo Takeaways from the 2026 FIFA World Cup
ASI’s Brendan Menapace and Emily Wilson share how print and promotional products have become key players at the global sporting event.
Jul 16
14 min
Branding Together: A Decorated-Apparel Industry Legend on Making a Lasting Impact
Rick Roth of Mirror Image and The Ink Kitchen reflects on his long career in the screen-printing industry and explains why, for him, business and activism go hand in hand.
Jul 14
56 min
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