Adventures in PRAD
Adventures in PRAD
DePaul Students
Modernizing a Legacy Brand Post-COVID: Rust-Oleum
42 minutes Posted May 8, 2023 at 2:51 pm.
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COVID is old news, but the future of data-driven marketing is not. Join Jennifer

Miller and Chioke Armstrong-Malloy as they consult Lisa Bialecki, Vice President of Strategic
Communications & Demand Generation at the Rust-Oleum Corporation, to ‘paint’ a picture of
how a 102 year-old painting brand is modernizing its marketing strategy to strike an emotional
connection through a customer’s buying journey