In this episode, Martin and Brad interview Jamie Roller from Dr. Squatch, a leading natural personal care brand. They discuss the importance of brand growth and advertising strategies, including the effectiveness of sponsored brand ads and sponsored brand video ads. Jamie emphasizes the need for brands to invest in top-of-funnel advertising and the halo effects it can have on other channels. They also touch on the success of Dr. Squatch's Prime Day campaign and their preparations fo...

In this episode, the hosts introduce Robert Principe, the president of e-tel advisors, who guides brands in the CPG, sports, and outdoor sectors to reach new heights in e-commerce. The conversation starts with a fun fact fiesta about pizza preferences. The main themes discussed include the challenges faced by SMB brands in e-commerce, the confusion around advertising strategies and platforms, and the importance of understanding brand goals and using automation effectively. When discussin...

In this episode, Martin and Brad interview Janelle Page, a marketing expert and CEO of Unifish. They discuss Janelle's career journey, her experience in building brands with celebrities and influencers, and the power of effective advertising. Janelle highlights the importance of creating an incredible product that resonates with the audience and leveraging the influence and trust of celebrities and influencers. She also emphasizes the need for a strong hook, a compelling middle, and...

In this episode, we talk to Gabe Wolf, managing partner of Everything Bagel, about advertising strategies and brand building. They start with some fun facts about their love for ice cream and matcha. Then, we discuss impressive ad campaigns and the changing landscape of advertising. We explore the role of AI and automation in advertising and share their thoughts on unlimited budget ad campaigns. Finally, they debunk misconceptions about advertising. In this part of the conversation, the ...

In this episode, we chat with Sanjanah Mansigani, e-commerce manager at PZ Cussons, about the world of beauty and personal care advertising.We discuss the importance of authentic and humorous ad campaigns that resonate with consumers. We also explore the trend of personalization in advertising, including the use of micro and mid-size influencers. Sanjanah shares insights into successful campaigns and strategies, emphasizing the need to solve consumer problems and communicate unique selli...