Publishers are bleeding traffic, battling 15 problems at once—and experimenting like never before. Mark Stenberg breaks down the rise of on-site answer engines, the Substack vs. Patreon turf war, and why the New York Times quietly killed its audio app. It’s messy, but there is a playbook. And if you're interested in getting Mark's insights on a weekly basis, be sure to sign up for his newsletter On Background&nbsp;<a href="https://preferences.adweek.com/on-background-newsletter-signup" rel="noopener noreferrer" target="_blank">here</a>. ADWEEK House Advertising HQ:&nbsp;<a href="https://event.adweek.com/awh-advertisinghq-2025/9435390?ref=smgaudio" rel="noopener noreferrer" target="_blank">https://event.adweek.com/awh-advertisinghq-2025/9435390?r</a> Learn more about miniMBA courses <a href="https://minimba.com/?utm_source=adweek&amp;utm_medium=web_referral&amp;utm_campaign=launch&amp;utm_content=audio" rel="noopener noreferrer" target="_blank">HERE</a><hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

Flipping the Swoosh Script

Love it or hate it, the advertising and marketing industry is the ultimate broker of power and influence in the world today. Adspeak, hosted by ADWEEK editor in chief Ryan Joe, brings to life stories from our top reporters, delving into the people, brands, ad agencies, and adtech giants that shape how we view the world, the products we buy, and the entertainment we enjoy. Hosted on Acast. See acast.com/privacy for more information.