Adspeak
Adspeak
Adweek
The SSP in the Shadows
26 minutes Posted Sep 2, 2025 at 9:00 am.
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A hidden link in the ad tech supply chain is raising eyebrows. Buyers found themselves unknowingly transacting through Epsilon’s SSP, owned by Publicis—giving a rival agency potential access to sensitive targeting data. We dig into how reselling obscures transparency and accountability.


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